Microsoft Considers Integrating Xbox Live into Windows Mobile

Strategic Insights -

Microsoft is considering integrating its Xbox Live online gaming platform into the Windows Mobile operating system, potentially allowing users to play console-quality games on the go. The move is likely a response to the growing demand for mobile gaming, fueled by the iPhone's success. Microsoft's job posting for a principal program manager highlights the need for a gaming experience that leverages Xbox Live's features, such as avatar integration and social interactions.

Key Takeaways:

  • Microsoft is considering integrating Xbox Live into the Windows Mobile operating system to bring console-quality gaming to mobile devices.
  • The integration would focus on aspects such as avatar integration, social interactions, and multi-screen experiences.
  • The new version of Windows Mobile, expected to be launched in the fourth quarter of next year, will be crucial to Microsoft's prospects in the mobile phone sector.
  • Microsoft may also decide to launch a Windows Mobile-based gaming device to rival Sony's PlayStation Portable and Nintendo's DS.
  • The Xbox brand has a legion of fans who pay a subscription fee to play games like Halo online, giving Microsoft a strong position to create a gaming experience for the small screen.
  • Microsoft owns a stake in Bungie Studios, the developer of Halo, which could further enhance its gaming capabilities in Windows Mobile.

Statistics:

  • Windows Mobile is expected to be upgraded to its seventh incarnation in the fourth quarter of next year.
  • Apple's iPhone has driven growth in mobile gaming, fueling consumer demand for mobile gaming experiences.
  • Microsoft has a strong position in the gaming market with its Xbox brand, with a loyal fan base that pays for subscription services.

Sources:

  • Contify.com, "Microsoft Considers Integrating Xbox Live into Windows Mobile", 2010.
  • Euclid Infotech, "Microsoft Considers Integrating Xbox Live into Windows Mobile", 2010.