Microsoft Partners with Ford to Feature Licensed Vehicles in PC Racing Game "Midtown Madness"

Strategic Insights -

Microsoft Corporation has partnered with Ford Motor Co. to feature a selection of licensed Ford vehicles in the new "Midtown Madness" racing game for PC. The game, developed by Angel Studios, will allow PC owners to take a virtual test drive in four Ford cars, including the Mustang GT, a Mustang police cruiser, an F-350 pickup, and the classic Mustang Fastback. Set in the city streets of Chicago, "Midtown Madness" combines the challenge of competitive racing with the freedom of unrestrained exploration within a realistically rendered city environment.

Key Takeaways:

  • Microsoft has reached an agreement with Ford Motor Co. to feature a selection of licensed Ford vehicles in the new "Midtown Madness" racing game for PC.
  • The game will feature four Ford cars, including the Mustang GT, a Mustang police cruiser, an F-350 pickup, and the classic Mustang Fastback.
  • "Midtown Madness" is set in the city streets of Chicago and combines competitive racing with the freedom of unrestrained exploration.
  • The game features an assortment of 10 vehicles for racing through the city streets, all designed to handle virtual roads with incredible accuracy.
  • "Midtown Madness" will be available domestically this June and will carry an estimated retail price of $40.
  • The game features five styles of gameplay, including strategic checkpoint racing and free-form circuit racing.
  • The "living city" in the game comes complete with ever-changing weather, traffic, city landmarks, a working police network, and hundreds of pedestrians.

Statistics:

  • Estimated retail price of "Midtown Madness": $40
  • Number of Ford vehicles featured in the game: 4
  • Number of vehicles available for racing in the game: 10
  • Amount of city streets to explore in the game: over 80 kilometers
  • Types of gameplay available: 5
  • Features of the "living city" in the game: weather, traffic, city landmarks, police network, pedestrians

Sources:

  • Microsoft Corporation, PRNewswire, April 16
  • Angel Studios, official Web site: http://www.microsoft.com/games/midtown/