Microsoft Selects McKinley's Magellan Internet Directory for MSN

Strategic Insights -

Microsoft has selected McKinley's Magellan Internet Directory for its Internet online service, MSN. This partnership will provide MSN users with seamless access to a wealth of information available on the Internet. Magellan, a cutting-edge directory, offers fully reviewed and rated resources, along with powerful search technology, making it easier for Internet users to navigate and find relevant information. The integration of Magellan with MSN is set to enhance the user experience, offering a more definitive and convenient access to online information.

Key Takeaways:

  • Microsoft has selected McKinley's Magellan Internet Directory for its MSN online service, making it one of the top directory choices for MSN users.
  • Magellan is the first directory to provide fully reviewed and rated resources, along with powerful search technology, making it easier for users to find relevant information on the Internet.
  • The partnership will provide MSN users with free access to Magellan directly from MSN's address on the Internet, making it easier for users to navigate and find relevant information.
  • David Hayden, president and CEO of The McKinley Group, stated that the company is delighted to have Microsoft as a partner and looks forward to helping MSN users filter through the internet's wealth of information.
  • Dan Rosen, senior director of MSN services, stated that MSN is pleased to offer its members the quality and convenience of Magellan's powerful database, which will enable MSN to continue its goal of providing easy access to information and content on the Internet.
  • The McKinley Group's Magellan is a leading online Internet directory that is available to be licensed and accepts advertising.
  • Access to msn.com is available free of charge to anyone using a Web browser that supports tables.

Statistics:

  • Microsoft Network (MSN) is one of the world's leading Internet service providers, available in 50 countries.
  • There are thousands of Internet newsgroups available on MSN.
  • Magellan's powerful database will provide MSN users with easy access to information and content on the Internet.
  • MSN has content relationships with numerous companies, including NBC, Paramount, USA Today, and Individual Inc.
  • The McKinley Group's directories are published in book form, on CD-ROM, and on a Web site.

Sources:

  • Business Wire, Dec. 18, 1995
  • Microsoft Network (MSN)
  • The McKinley Group
  • The Microsoft Corporation
  • Access Public Relations
  • United States Postal Service (USPS)
  • Dun and Bradstreet
  • Starwave Corp.
  • Individual Inc.
  • USA Today