Microsoft Unveils Kinect-Enabled Features for Xbox, Aims to Challenge Cable TV Dominance

Strategic Insights -

Microsoft Corp announced plans to integrate its Kinect motion-sensing device into the Xbox game console, enabling users to control live television feeds, search YouTube, and play action games with voice commands. This move is part of Microsoft's ambition to make the Xbox an essential media hub in the living room, competing with traditional cable TV services. The company plans to offer live TV services in the US by next year, following its existing services in Britain, France, and Australia. Users will also have access to Hulu Plus, Netflix, and YouTube, all controllable through the Kinect.

Key Takeaways:

  • Microsoft plans to offer live television programming through the Xbox in the US by next year, expanding its existing services in Britain, France, and Australia.
  • Xbox users will be able to access Hulu Plus, Netflix, and YouTube, all controllable through the Kinect motion-sensing device.
  • The company will release new games for Kinect, including a Star Wars-themed title and "Disneyland Adventure", a partnership with Walt Disney Co.
  • "Halo 4", the latest version of Microsoft's blockbuster combat game, will be released next year.
  • The Kinect has sold 10 million units since its launch last fall and has become one of Microsoft's fastest-selling consumer products ever.
  • Microsoft announced the news ahead of the Electronic Entertainment Expo (E3) convention, which draws more than 45,000 industry types, reporters, and analysts.
  • Sony and Nintendo will also be launching new products and services at E3, including a new handheld games device and a new video game home console.
  • Analysts initially expressed skepticism about the Kinect's appeal to hardcore gamers, citing concerns about its usability in action games.

Statistics:

  • Microsoft plans to offer live TV services in the US by next year.
  • The Kinect has sold 10 million units since its launch last fall.
  • The Xbox drew more than 45,000 industry types, reporters, and analysts at E3 this year.
  • The Electronic Entertainment Expo (E3) convention runs from June 7-9.

Sources:

  • I Media LLC 2011
  • Syndigate.info (an Albawaba.com company)