Microsoft Unveils New Web-Based Platforms to Compete with Google and Yahoo

Strategic Insights -

Microsoft, after being left behind in the early days of Internet search and advertising, has taken a significant step to catch up with its competitors, Google and Yahoo. The company has unveiled two new Web-based, ad-driven software platforms, Windows Live and Office Live, designed to help users personalize their online experience and create a constantly updated Web portal. Windows Live allows users to search the Internet, stream music, access news, and view photos and videos, while Office Live enables small-business users to create a company Web site and corporate e-mail accounts for free, with the option to upgrade to a paid subscription.

Key Takeaways:

  • Windows Live and Office Live are two new Web-based, ad-driven software platforms designed by Microsoft to compete with Google and Yahoo.
  • Windows Live allows users to search the Internet, stream music, access news, and view photos and videos, and can be accessed by both Windows and Apple users.
  • Office Live enables small-business users to create a company Web site and corporate e-mail accounts for free, with the option to upgrade to a paid subscription and access more than 20 additional applications.
  • Both platforms are linked to Microsoft Ad Center, which displays related advertising with every Internet search it performs.
  • Windows Live is available for free, with some parts made available on the Internet on Tuesday, while Office Live is scheduled to be available early next year.
  • The new software platforms are designed to work interchangeably with computers, cellphones, and other portable devices, giving users access to news or personal information no matter where they are.

Statistics:

  • Microsoft has announced the availability of Windows Live on the Internet, with some parts available for free for both Windows and Apple users.
  • Office Live is scheduled to be available early next year, with users able to create a company Web site and corporate e-mail accounts for free.
  • The Business Live platform promises to allow small-business users to collaborate with partners in real-time online.
  • Microsoft has announced the availability of more than 20 new applications for Office Live users who pay a subscription fee.
  • Parts of the free Windows Live platform will be made available in coming months.

Sources:

  • Microsoft Corp., press release, November 2, 2005
  • JEFF CHIU / Associated Press, photo caption, November 2, 2005
  • Bob Keefe, San Francisco Business Times, November 2, 2005