Microsoft Unveils Next-Generation TV Entertainment on Xbox 360

Strategic Insights -

Microsoft has announced plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360, marking a new era in television. The move brings together nearly 40 world-leading TV and entertainment providers, including Bravo, HBO GO, and Syfy, to deliver entertainment services to the console in more than 20 countries. This holiday, Xbox 360 users will be able to seamlessly search, discover, and enjoy entertainment from a single device, leveraging the power of Kinect for Xbox 360 and Bing voice search.

Key Takeaways:

  • Microsoft has partnered with nearly 40 world-leading TV and entertainment providers to deliver services on Xbox 360, including Bravo, HBO GO, and Syfy.
  • The next-generation TV entertainment experience will be available in more than 20 countries, marking a significant expansion of Xbox LIVE's global reach.
  • Kinect for Xbox 360 and Bing voice search will enable users to personalize their TV experience, making it social, effortless, and more enjoyable.
  • Comcast and Xfinity TV subscribers will have access to Xfinity On Demand on Xbox 360 for the first time, utilizing Kinect's voice and gesture controls to discover and enjoy a vast library of TV shows and movies.
  • Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect.

Statistics:

  • Over 40 world-leading TV and entertainment providers will be available on Xbox 360 this holiday, including Bravo, HBO GO, Syfy, and more.
  • The next-generation TV entertainment experience will be available in over 20 countries, marking a significant expansion of Xbox LIVE's global reach.
  • Xbox 360 users will be able to seamlessly search, discover, and enjoy entertainment from a single device, leveraging the power of Kinect for Xbox 360 and Bing voice search.
  • Comcast and Xfinity TV subscribers have access to Xfinity On Demand on Xbox 360, with a vast library of TV shows and movies available for discovery and enjoyment.

Sources:

  • Microsoft Corp.
  • Bravo
  • Comcast
  • HBO GO
  • Syfy
  • UK's BBC
  • Spain's Telefonica
  • Canada's Rogers On Demand
  • Mexico's Televisa
  • Germany's ZDF
  • Italy's MediaSet