MLB Advanced Media Partners with Cablevision, Charter, and Comcast for Exclusive MLB.com All-Access Service

Strategic Insights -

Major League Baseball's interactive media and Internet company, MLB Advanced Media (MLBAM), has announced a groundbreaking agreement with three leading cable, telecommunications, and entertainment companies: Cablevision Systems Corporation, Charter Communications, Inc., and Comcast Corporation. The unprecedented partnership grants these companies exclusive access to offer the MLB.com All-Access service to their broadband subscribers. This premium service allows fans to watch live video and listen to live audio of every MLB game online, with access to archived games, searchable video clips, and customizable highlight reels. The service also includes 20-minute game recaps, vintage radio and classic TV broadcasts, and pre-game text notes delivered via email.

Key Takeaways:

  • The MLB.com All-Access service is a $100 retail value per season, but will be offered at a discounted rate through partnerships with Cablevision, Charter, and Comcast.
  • Cablevision and Charter will offer new broadband customers a free season-long subscription to MLB.com All Access, while existing customers will receive a 20% discount off the retail price.
  • Comcast is developing special introductory offers for new and existing customers of their broadband service.
  • The three broadband providers will assist with marketing efforts, including substantial cross-channel advertising campaigns and online promotion.
  • MLB Advanced Media's Senior VP for Business Development, George Kliavkoff, stated that the agreements demonstrate the growing importance of multimedia content to broadband users.

Statistics:

  • The MLB.com All-Access service offers access to every MLB game, both live and archived.
  • 20-minute game recaps are available for every game, with no down-time between pitches or innings.
  • The service also includes searchable video clips and customizable highlight reels.
  • Vintage radio and classic TV broadcasts of MLB games from the 1930s to the present are available through the service.
  • The MLB.COM All-Access service offers pre-game text notes via email.

Sources:

  • MLB Advanced Media (MLBAM)
  • Cablevision Systems Corporation
  • Charter Communications, Inc.
  • Comcast Corporation
  • MLB Advanced Media L.P.