Mobile DTV Alliance Expands, Showcases Live Mobile TV at CTIA Wireless

Strategic Insights -

The Mobile DTV Alliance, founded earlier this year, has more than doubled in size, welcoming numerous new members to support its mission to accelerate DVB-H deployment in North America. As part of its increasing presence, the Alliance is demonstrating multiple mobile digital TV implementations at the CTIA Wireless show in Las Vegas, allowing attendees to experience live mobile TV firsthand. The Alliance's growth underscores its commitment to open standards and the value chain, fostering a more diverse market for mobile digital TV services.

Key Takeaways:

  • The Mobile DTV Alliance has more than doubled in size since its founding earlier this year, with new members including ATI Technologies, Axcera, Broadcom, DiBcom, Newport Media, PacketVideo, Penthera Technologies, RfStream, Roundbox, RRD, and Terayon Communication Systems.
  • The Alliance's growth is driven by the increasing popularity of DVB-H, an open procedure standard developed by the DVB Project that enjoys broad industry support with over 100 companies working on DVB-H components, devices, and services.
  • Members of the Alliance, including Intel, Microsoft, Modeo, Motorola, Nokia, and Texas Instruments, will demonstrate multiple live mobile TV implementations at the CTIA Wireless show, featuring handsets from several member companies and showcasing DVB-H solutions for mobile and in-car TV delivery.
  • The Alliance's open standard approach enables flexibility of business models, competition, and sales opportunities for the value chain, making it an attractive option for mobile digital TV services.
  • Demonstrations at CTIA include:

+ ATI Technologies: Real-time reception on the live Modeo DVB-H network with devices based on ATI's Imageon WTV100-M front end module.

+ Axcera: DVB-H transmitter solutions used in partner demonstrations with Intel, Modeo, and Texas Instruments.

+ DiBcom: Solutions used in partner demonstrations with Microsoft and Modeo, showing reception of live and local DVB-H and DVB-T transmissions on ultra-mobile laptops, in-car systems, PDAs, and Smartphones.

+ Intel: Featuring the InterVideo DVB-H player using DiBcom/Avermedia/Modeo solution for DVB-H, running on Intel XScale(R) processor-based handsets and handhelds.

+ Microsoft: Using the Windows Media platform to deliver mobile DTV DVB-H solutions.

+ Motorola: Showcasing end-to-end DVB-H solutions for mobile and demonstrating TV delivery to the automobile.

+ Nokia: Demonstrating DVB-H solutions featuring the Nokia N92, the first integrated DVB-H mobile device in the Nokia Nseries range.

+ PacketVideo: Featuring pvTV(TM), a hardware reference design incorporating TI's DTV1000 Hollywood(TM) single-chip solution and OMAP2420 applications processor with PacketVideo's pvTV client software solution.

+ Penthera Technologies: Powering Modeo's DVB-H broadcast and showing DVB-H client reception and interactivity applications.

+ Roundbox: Demonstrating its Roundbox Broadcast Server and Roundbox Broadcast Client Toolkit products in end-to-end DVB-H network.

+ Texas Instruments: Delivering a live mobile DTV experience with crisp video and surround audio for mobile phones.

Statistics:

  • Over 100 companies are working on DVB-H components, devices, and services today.
  • The Mobile DTV Alliance has more than doubled in size since its founding earlier this year.
  • More than 15 companies are demonstrating live mobile TV implementations at the CTIA Wireless show.
  • DVB-H is expected to accelerate mobile digital TV services, making them more accessible to the mass market and driving down costs for consumers.

Sources:

  • Mobile DTV Alliance: www.mdtvalliance.org
  • DVB Project: [Source omitted]