Monroe County and City of Rochester Launch Media Campaign to Recruit Young People into Trades and Construction Careers

Strategic Insights -

Monroe County Executive Adam Bello and Rochester Mayor Malik Evans have joined forces to launch a new media campaign aimed at enticing young men and women to pursue careers in the trades and construction industries. The campaign, supported by a combined $200,000 in funding from the County of Monroe Industrial Development Agency (COMIDA) and the City of Rochester, aims to promote the benefits and opportunities offered by careers in the skilled trades.

Key Takeaways:

  • The media campaign will focus on educating and energizing the local workforce about the career opportunities available through the Rochester Building and Construction Trades Council (RBCTC).
  • The campaign has received $200,000 in funding, with $100,000 pledged by each the County of Monroe Industrial Development Agency (COMIDA) and the City of Rochester.
  • The initiative aims to address the need for skilled workers in the construction industry, with building and development projects ongoing throughout the city and more in the pipeline.
  • Careers in the trades and construction industries are considered to be personally and financially rewarding, with the potential to support economic growth and infrastructure development.
  • The campaign will target young people and highlight the opportunities available in the skilled trades, with a specific focus on recruitment and workforce development.
  • Ann Burr, COMIDA board chair, stated that the agency invests in growth companies that expand the local economy, and this campaign is part of that investment in growing the workforce to fill new job opportunities.
  • Grant Malone, president of the RBCTC, expressed gratitude for the support of Monroe County Executive Adam Bello, the COMIDA Board, and Mayor Malik Evans, citing the need to educate and energize the local workforce about the career opportunities available in the construction industry.

Statistics:

  • The campaign has received a combined $200,000 in funding from COMIDA and the City of Rochester.
  • Most of the building and construction projects are ongoing throughout the city.
  • Energy industry is also an important player in the economy of Rochester.
  • Career opportunities in the skilled trades offer financial rewards and personal satisfaction.
  • Strong infrastructure development is expected to boost economic growth and development of Rochester.
  • Key figures, including County Executive Adam Bello, Mayor Malik Evans, Ann Burr, and Grant Malone, have expressed their support and enthusiasm for the campaign.

Sources:

  • "News Release: Monroe County Executive Adam Bello, City of Rochester Mayor Malik Evans Announce Trade and Construction Career Recruitment Campaign" - accessed through the Monroe County Government website (https://www.monroecounty.gov/, accessed [date not specified]).