Motorola and MTV Unveil Revolutionary Mobile Handset Experience: "HIJACKED by MTV"

Strategic Insights -

Motorola and MTV International have teamed up to create a groundbreaking mobile handset experience, dubbed "HIJACKED by MTV". This innovative partnership brings a unique and rebellious mobile experience to the latest Motorola handsets, tailored to the needs and desires of the MTV generation. The joint effort between Motorola and MTV has resulted in a truly youth-focused handset application, offering a range of exciting features, including rewritten ringtones, alerts, screensavers, SMS/MMS templates, and wallpapers. This revolutionary mobile experience is set to shake up the mobile market, with its cutting-edge capabilities and MTV-branded content.

Key Takeaways:

  • The "HIJACKED by MTV" concept was spearheaded by Cristian Jofre, Senior Vice President, Creative Director, MTV Networks International.
  • The collaboration between Motorola and MTV has resulted in a truly unique interface and functionality for the latest Motorola handsets.
  • The "HIJACKED by MTV" handsets will be available in Europe, the Middle East, Latin America/Brazil, and Asia-Pacific.
  • The partnership between Motorola and MTV aims to harness the power of technology convergence to enable smarter, faster, cost-effective, and flexible communication.
  • The Motorola handsets will feature a range of exciting new content, including rewritten ringtones, alerts, screensavers, SMS/MMS templates, and wallpapers.
  • The first truly youth-focused handset application, "HIJACKED by MTV" has been developed specifically for the mobile-fuelled MTV generation.
  • Motorola had sales of US $31.3 billion in 2004.

Statistics:

  • 411.7 million households in 164 countries and 18 languages via 100 locally programmed and operated TV channels and 90 Web sites (Source: MTV Networks International)
  • The company has a diverse portfolio, including assets in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising, and two feature film divisions (Source: MTV Networks International)
  • Motorola is a Fortune 100 global communications leader (Source: Motorola)

Sources:

  • "Motorola and MTV Unveil Revolutionary Mobile Handset Experience: 'HIJACKED by MTV'" (PRNewswire-FirstCall, March 24)
  • Motorola: "About Motorola" (http://www.motorola.com/)
  • MTV Networks International: "About MTV Networks International" (http://www.mtvn.com/)