Motorola Introduces Reseller Connections Program for WAN Solutions

Strategic Insights -

Motorola has launched Reseller Connections, an innovative program that provides extensive technical pre-sales support for resellers looking to develop LAN-to-WAN solutions for companies of all sizes. This no-obligation program, which is linked to Motorola's Transmission Products Division and Network Systems Division, offers a variety of free services to help resellers expand their ability to serve customers in the internetworking arena. The program includes access to a hotline staffed by wide area networking professionals, local field representatives, technology seminars, WAN training and certification, seminars on lead management and effective use of direct mail, and timely updates about emerging Motorola technologies.

Key Takeaways:

  • Reseller Connections is a no-obligation program that provides resellers with comprehensive technical pre-sales support for developing LAN-to-WAN solutions.
  • The program offers a variety of free services, including a hotline, local field representatives, technology seminars, WAN training and certification, and timely updates about emerging Motorola technologies.
  • Resellers can take advantage of the program's offerings without purchasing equipment, although they can purchase Motorola equipment at competitive prices through authorized distributors.
  • The program aims to give resellers access to a wealth of WAN experience gained by Motorola over more than three decades, enabling them to leverage more revenue from existing customers and penetrate new internetworking accounts.
  • Cheryl Tully, Motorola's channels marketing manager, highlighted the program's benefits, stating that it is a "win-win situation" for both resellers and Motorola.
  • Resellers can register for Reseller Connections by calling 1-800-446-6336 and requesting a registered reseller application.

Statistics:

  • Motorola's worldwide 1994 sales were $22.2 billion.
  • The Reseller Connections program is linked to Motorola's Transmission Products Division and Network Systems Division.
  • Motorola has over 30 years of experience in the WAN environment.

Sources:

  • "Motorola Introduces Reseller Connections" press release, dated March 13, 1995.
  • Mary Ellen Egemonye, Motorola, 508-261-4789.
  • Wendy Lavallee or Rich Nagle, LNS Communications, 617-577-9777.
  • Motorola's 1994 annual report.