Motorola Partners with Bharti Teletech to Expand Mobile Reach in India

Strategic Insights -

Motorola, a global leader in mobile telecom handsets and network equipment, has joined forces with Bharti Teletech, a leading Indian mobile distribution company, to tap into the country's vast mobile market. As part of the partnership, Motorola will utilize Bharti Teletech's extensive network of 250 distributors and 11,000 retailers to sell its handsets, targeting both mass market users in rural areas and professionals in urban cities.

Key Takeaways:

  • Motorola has partnered with Bharti Teletech to leverage the latter's distribution network in India, comprising 250 distributors and 11,000 retailers.
  • The partnership aims to provide greater reach and choice of mobile communications to consumers across India, from rural areas to urban cities.
  • Motorola will offer its existing portfolio of handsets, including the "C113a" for mass market users, as well as high-end devices like the RAZR V3, through Bharti Teletech's network.
  • The alliance is expected to drive Motorola's growth strategy in India, leveraging Bharti Teletech's experience and expertise in marketing products to Indian customers.
  • For Bharti Teletech, the partnership will help expand its product portfolio, while also allowing the company to leverage economies of scale through the Motorola partnership.

Statistics:

  • 250 distributors and 11,000 retailers are part of Bharti Teletech's extensive network in India.
  • Motorola will offer its existing portfolio of handsets, including the "C113a" and RAZR V3.
  • The partnership aims to provide greater reach and choice of mobile communications to consumers across India.

Sources:

  • PTI, 15-11-1044 (exact date and time not available)