MovieLink Revolutionizes Movie Ticketing with America Online Partnership

Strategic Insights -

MovieLink, the nation's first online movie information and ticketing service, is set to revolutionize the way people buy movie tickets. With the partnership between MovieFone and America Online, users can now access MovieLink directly from the AOL Entertainment Channel at no additional cost. This service marks a significant step towards making the information superhighway more relevant to consumers' everyday lives.

Key Takeaways:

  • MovieLink provides local theater locations and up-to-the-minute showtimes for every movie theater in 25 cities, as well as previews, other movie information, and the ability to purchase advance tickets in most cities.
  • The service covers 10,000 movie screens, representing approximately 60 percent of U.S. movie attendance, with the goal of making it easier for consumers to access movie information and purchase tickets online.
  • Users can choose a movie in one of three ways: by selecting a particular title, by browsing through movie posters or titles segmented by genre, or by selecting a particular theater.
  • The MovieLink Cafe allows users to browse movie synopses, production information, download trailers, and "chat" with other movie fans.
  • The MPAA "Parents' Rating Guide" is also accessible, allowing parents to make more informed decisions about movie content.
  • Every major studio is participating in MovieLink, including Columbia, Disney, MGM/UA, Paramount, TriStar, 20th Century Fox, Universal, and Warner Brothers.
  • MovieLink was designed by a team of software developers from MovieFone, Inc. and Art Technology Group, and features a graphic design created by Ryan Drossman & Partners.
  • MovieFone is the nation's largest interactive telephone movie guide, with over a million users per week in 25 major cities, and MovieLink's services cover approximately 60 percent of the nation's movie attendance.

Statistics:

  • 10,000 movie screens covered by MovieLink, representing approximately 60 percent of U.S. movie attendance.
  • Over 1 million users per week in 25 major cities use MovieFone's services.
  • 3 million subscribers to America Online, making it the largest and fastest-growing provider of online services.
  • 2,500 people in AOL's global workforce.
  • Founded in 1985, AOL has established strategic alliances with dozens of companies.

Sources:

  • PRNewswire, MovieFone and America Online Partner to Introduce MovieLink, the First National Online Movie Information and Ticketing Service (Aug. 16, 1995)
  • MovieFone, Inc., MovieFone Media Information, National Directory of MovieFone Numbers (No date provided)