MTV and Pepsi Launch "Drink Up, Rock Out" Summer Promotion

Strategic Insights -

MTV and Pepsi announced a joint promotion called "Drink Up, Rock Out" that will give away thousands of Rock Band(R) DLC music tracks and games to music lovers and gamers nationwide. The summer promotion, which runs from June 2 to the MTV Video Music Awards, includes a sweepstakes for a trip to a Harrah's Entertainment property, Xbox 360 Consoles, and other great prizes.

Key Takeaways:

  • The "Drink Up, Rock Out" promotion will give away thousands of Rock Band(R) DLC music tracks and games to music lovers and gamers nationwide.
  • Fans can win prizes instantly by entering codes found on specially-marked packages of Pepsi products at www.PepsiRockBand.com.
  • One talented band will win a 2009 MTV Video Music Awards Moonman as part of the first-ever Pepsi Rock Band music video contest.
  • Fans can enter a weekly sweepstakes for opportunities to win a trip to a Harrah's Entertainment property, Xbox 360 Consoles, and other great prizes.
  • MTV Games will give hardcore fans the opportunity to win a trip to Los Angeles to be the house band at the Rock Band booth at E3.
  • Fans can submit their own Rock Band music videos for a chance to win a Moonman, with submissions accepted from June 2 through July 28.
  • The winning band will travel to the 2009 MTV Video Music Awards, walk the red carpet, receive their own Moonman statue, and be featured in a spot produced by MTV.
  • The "Drink Up, Rock Out" summer program will include promotion across MTV Networks channels, including MTV, MTV2, mtvU, VH1, CMT, Spike, COMEDY CENTRAL, TV Land, and Nick at Nite.
  • Ralph Santana, VP of cola marketing, Pepsi-Cola North America Beverages, stated the partnership will bring a new exciting twist to the game and give one talented band a once-in-a-lifetime experience.
  • Christina Glorioso, Vice President Marketing Partnerships for MTV Games, added that Pepsi's partnership with Rock Band will give music fans and gamers the opportunity to interact with and discover music like never before.

Statistics:

  • The promotion runs from June 2 to the MTV Video Music Awards.
  • Fans can enter a weekly sweepstakes for opportunities to win a trip to a Harrah's Entertainment property, Xbox 360 Consoles, and other great prizes.
  • MTV Games will give away a Rock Band(R)2 Special Edition bundle every hour and thousands of Rock Band downloadable tracks each day.
  • Fans must register separately on June 2 to be entered for the chance to win a trip to Los Angeles to be the house band at the Rock Band booth at E3.
  • Music video submissions will be accepted from June 2 through July 28.
  • The winning band will travel to the 2009 MTV Video Music Awards, walk the red carpet, receive their own Moonman statue, and be featured in a spot produced by MTV.

Sources:

  • "MTV and Pepsi Launch "Drink Up, Rock Out" Summer Promotion" by Food Weekly News, Copyright 2009, VerticalNews.com
  • www.PepsiRockBand.com
  • www.rockband.com/pepsi
  • www.pepsi.com
  • www.pepsiproductfacts.com
  • MTV
  • Pepsi-Cola North America Beverages
  • MTV Games
  • Rock Band