MTV Launches MTV K, a New Channel Catering to Young Korean-Americans

Strategic Insights -

MTV has announced the launch of its third network, MTV K, a 24-hour music channel dedicated to young Korean-Americans. The channel will premiere on air and online on June 27 at 8 pm ET/PT, featuring a mix of original programming, live events, and international affiliates' content. MTV K aims to showcase the vast influence of Korean culture beyond music, highlighting Korean movies, drama, and fashion.

Key Takeaways:

  • MTV K is the first channel dedicated to young Korean-Americans, catering to a rapidly growing audience.
  • The channel will feature a mix of original programming, live events, and content from international affiliates.
  • MTV K will highlight Korean culture beyond music, including movies, drama, and fashion.
  • The channel will be available on DIRECTV's KoreanDirect package, Verizon FiOS TV, and online at mtvk.com.
  • MTV K has partnered with bi-lingual VJs and guest hosts to present content in English.
  • The channel's launch was made possible through voting by fans worldwide, with over 500,000 votes cast for the channel's first video.
  • MTV K is part of MTV World's strategy to expand content and serve diverse audiences.
  • The channel's original programming includes Top 10 Kountdown, On LoKation, and Hip Hop Seoul.

Statistics:

  • Over 500,000 votes were cast for MTV K's first video.
  • MTV K will be available on DIRECTV's KoreanDirect package, which currently has 26.99 per month subscription price.
  • The channel will be added to the package at no additional charge.
  • MTV Networks has over 120 channels worldwide.
  • MTV K is the third channel launched by MTV World, following MTV Desi and MTV Chi.

Sources:

  • MTV World press release, dated June 22 (no AsiaNet/PRNewswire-AsiaNet date stated).
  • MTV New York press release, dated June 22 (no publication date stated).
  • MTV Networks official website (no date stated).
  • DIRECTV website (no date stated).
  • Verizon FiOS TV website (no date stated).
  • MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), official website (no date stated).
  • MTV Networks press release (no date stated).