Navigating the Complex World of Personal Computers: A Plain English Guide

Strategic Insights -

As you consider joining the digital revolution and buying a personal computer, be prepared for a daunting array of choices and technical jargon. The industry knows you're in over your head, and they're ready to sell you something. But with the help of this guide, you'll be equipped to make an informed decision and avoid common pitfalls.

Key Takeaways:

  • The Everett Rogers Innovation Diffusion Model classifies individuals into five categories: Innovator, Early Adopter, Early Majority, Late Majority, and Laggard. As a member of the Late Majority, you're likely to be targeted by computer manufacturers this Christmas.
  • The global market for personal computers and related technology is estimated to be worth three trillion dollars. Industry giants like Microsoft, Apple, and IBM are vying for your attention, along with newcomers and "compatible" manufacturers.
  • Be cautious of misleading terminology: "PC" can refer to either a personal computer or the IBM-compatible PC using the MS-DOS operating system. Know the difference between a CD-ROM drive and a modem, and don't get duped by cheap "clones" with lower-quality components.
  • Shop around, but don't take manufacturer claims at face value. Thursday's Green Guide is a reliable source for comparative shopping in Melbourne. Research the manufacturer, their business history, and customer support before making a decision.
  • Don't be afraid to ask questions: sales staff who talk down to you are not worth dealing with. Join a computer user group, such as the Melbourne PC User Group, VMUG, or AUSOM, to connect with other users and get expert advice when you need it.
  • Consider the importance of screen size, resolution, and quality. A 15-inch flat screen may be more expensive, but it's worth it for improved eye comfort.
  • Software and hardware compatibility can be a major headaches. Research the manufacturer's reputation, and look for certifications like Windows drivers and Mac compatibility.
  • Investing in a computer is just the beginning: be prepared to spend additional money on software, peripherals, and ongoing support.

Statistics:

  • 3 trillion dollars: the estimated global market value of personal computers and related technology (Source: industry estimates)
  • 1981: the year the IBM personal computer was launched
  • 1984: the year the Apple Macintosh was introduced
  • 2400bps: the speed of the Compaq modem, which would take 11 minutes to transfer a 200kB file
  • 14,400bps: the recommended minimum speed for accessing the Internet and the World Wide Web
  • $145: the street price of the IBM-developed operating system OS/2 Warp
  • 10: the joining fee for the Melbourne PC User Group
  • $40: the annual membership fee for the Melbourne PC User Group
  • 1 800 060668: the phone number for the Victorian Macintosh Users Group

Sources:

  • Everett Rogers, "Diffusion of Innovations"
  • Thursday's Green Guide
  • Melbourne PC User Group (phone 699 6222)
  • Victorian Macintosh Users Group (phone 654 7322 or 1 800 060668)
  • Apple User Society of Melbourne (phone 457 4403)
  • Industry estimates of the global market value of personal computers and related technology