NBC Asia Partners with Liann Yee to Enter Taiwanese Market

Strategic Insights -

NBC Asia, the international division of National Broadcasting Company (NBC), a US-based broadcaster, has announced an agreement with Liann Yee Production Co. Ltd., a Taiwan-based subsidiary of Hong Kong's Television Broadcasts Ltd (TVB), to distribute its programs in Taiwan. Under the agreement, CNBC Asia and NBC Super Channel Asia will be available as a 24-hour channel to 3 million paying subscribers in Taiwan.

Key Takeaways:

  • NBC Asia will join forces with Liann Yee, a leading Taiwanese broadcaster, to introduce its programming services to the Taiwanese market.
  • The partnership will make NBC Asia's programming, including CNBC Asia and NBC Super Channel Asia, available to 3 million paying subscribers in Taiwan.
  • Liann Yee will act as NBC Asia's exclusive advertising and sales representative in Taiwan.
  • NBC Asia's programming services will include CNBC Asia, the world's first 24-hour business and financial television news network, and NBC Super Channel Asia, offering a mix of news, sports, documentaries, and magazines.
  • S.K. Fung, president of NBC Asia Ltd., stated that NBC Asia is delighted to join with a strong partner in Taiwan, sharing their vision and goals for broadcasting.

Statistics:

  • 3 million: The number of paying subscribers in Taiwan who will have access to NBC Asia's programming services.
  • 24 hours: The duration of CNBC Asia and NBC Super Channel Asia broadcasts.
  • 12: The number of businesses that comprise the General Electric Co., of which NBC is one.
  • 3 continents: The geographic scope of CNBC Asia's news coverage.

Sources:

  • "HONG KONG, Aug. 9 Programs of the National Broadcasting Co., the oldest U.S. broadcaster, soon will be available in Taiwan following an agreement with Liann Yee Production Co. Ltd., officials announced Wednesday — AP"