NeoMedia Technologies Partners with Arnold Worldwide for Mobile Marketing Alliance

Strategic Insights -

NeoMedia Technologies, Inc. and Arnold Worldwide have announced a mobile marketing alliance and co-marketing agreement centered on NeoMedia's patented PaperClick technology platform. Under the agreement, NeoMedia will provide technical and sales support for marketing campaigns conceived and developed by Arnold for its clients. The partnership aims to develop opportunities and marketing campaigns utilizing PaperClick, NeoMedia's suite of mobile marketing applications that connect consumers directly to the mobile Internet by clicking on a SmartCode or barcode using a camera phone or typing a mobile Keyword into a PaperClick Go-Window.

Key Takeaways:

  • NeoMedia Technologies, Inc. has entered into a mobile marketing alliance and co-marketing agreement with Arnold Worldwide, one of the largest and best-known advertising agencies, centered on NeoMedia's patented PaperClick technology platform.
  • The agreement calls for Arnold and NeoMedia to work together to develop opportunities and marketing campaigns utilizing PaperClick, NeoMedia's suite of mobile marketing applications.
  • Arnold Worldwide will utilize NeoMedia's PaperClick suite of mobile marketing applications to reach its clients, including RadioShack, Royal Caribbean, and Jack Daniel's.
  • The partnership aims to take advantage of mobile marketing as a new medium for marketers and brands to reach consumers, achieving the distinction of being just a Keyword or click away from the mobile Internet.
  • NeoMedia's Wireless Business Unit and COO, Martin Copus, said, "Mobile is rapidly becoming the 'third screen' for brand marketing, and in partnership with Arnold, our PaperClick mobile technology platform will take on a new creative slant."
  • Ken Umansky, managing partner and executive director of Arnold's Washington, DC office, stated that his company "welcomes and looks forward to the opportunity to work with NeoMedia in mobile communications to develop innovative opportunities for current and prospective clients."

Statistics:

  • NeoMedia Technologies, Inc. is an international leader in the development and marketing of software and patented technologies, including PaperClick for Camera Phones, PaperClick Keywords, and the PaperClick Mobile Go-Window.
  • Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized companies and brands like Royal Caribbean, McDonald's, Fidelity Investments, Tyson Foods, RadioShack, and Jack Daniels.
  • PaperClick is a registered trademark of NeoMedia Technologies, Inc.

Sources:

  • NeoMedia Technologies, Inc. press release, [no publication date provided]
  • Arnold Worldwide website, "About Us" section
  • PR Newswire press release, "NeoMedia and Arnold Worldwide Announce Mobile Marketing Alliance"