Netflix Secures Exclusive Broadcasting Rights for FIFA Women's World Cup in Canada

Strategic Insights -

Netflix has made history by securing the exclusive broadcasting rights in Canada for the FIFA Women's World Cup in 2027 and 2031. This deal marks the streaming service's first foray into live soccer, amidst its growing portfolio of live sports content. The 2027 World Cup will be hosted in Brazil, featuring 32 teams competing across eight cities, while the host country for the 2031 tournament, expanded to 48 teams, is expected to be revealed in 2026. The deal reflects Netflix's increasing presence in the live sports market, following its acquisition of rights to Christmas Day NFL games, the Jake Paul-Mike Tyson boxing match, and the WWE Raw wrestling show.

Key Takeaways:

  • Netflix has secured exclusive broadcasting rights in Canada for the FIFA Women's World Cup in 2027 and 2031.
  • The 2027 World Cup will be hosted in Brazil from June 24 to July 25, featuring 32 teams competing across eight cities.
  • The host country for the 2031 tournament, expanded to 48 teams, is expected to be revealed on April 30, 2026, in Vancouver.
  • The U.S. Soccer Federation has confirmed its interest in submitting a joint 2031 hosting bid with other CONCACAF member associations.
  • Canada Soccer has stated it is "not contemplating this opportunity for the moment."
  • FIFA calls the Women's World Cup the biggest women's sporting event in the world, attracting close to two million fans to the stadiums and drawing more than two billion views in 2023.
  • Netflix's deal for the Women's World Cup marks its first foray into live soccer, as the company continues to expand its live sports portfolio.
  • The streaming service has streamed live sports events including Christmas Day NFL games, the Jake Paul-Mike Tyson boxing match, and the WWE Raw wrestling show.

Statistics:

  • 2027 FIFA Women's World Cup will feature 32 teams competing across eight cities in Brazil.
  • 2031 FIFA Women's World Cup will feature 48 teams competing in the host country, which is expected to be revealed on April 30, 2026.
  • The 2023 FIFA Women's World Cup attracted close to two million fans to the stadiums.
  • The 2023 FIFA Women's World Cup drew more than two billion views across television, streaming, and social media platforms.
  • The NFL Christmas Day games streamed on Netflix drew [insert number] viewers worldwide.
  • The Jake Paul-Mike Tyson boxing match on Netflix drew 74 million live viewers worldwide.
  • Netflix also streamed the weekly WWE Raw wrestling show.

Sources:

  • THE CANADIAN PRESS
  • FIFA