Network Presidents on International News Coverage: Balancing Quality and Quantity

Strategic Insights -

Network presidents from major US television news networks gathered to discuss the challenges and opportunities in covering international news. In Session Four of the CFR Meeting at the Edward R. Murrow Press Fellowship 60th Anniversary Event, Stephen A. Capus (NBC News), Jonathan Klein (CNN/U.S.), Sean McManus (CBS News and Sports), and David Westin (ABC News) shared their insights on the current state of international news coverage.

The discussion revolved around the amount of time available for covering international news, with the panelists agreeing that it is a challenging task to condense complex global events into a short period. Stephen A. Capus emphasized the need for quality over quantity, while Jonathan Klein highlighted the networks' commitment to international news, citing examples of in-depth reporting from correspondents like Richard Engel, Lara Logan, and Martha Raddatz.

The panelists acknowledged that, despite the challenges, they have a responsibility to provide context and accurate information to their audiences. They pointed out that, while the public may not be interested in international news as much as domestic issues, they have an obligation to report on global events that matter to the country. In response to a question about the role of technology in international reporting, Sean McManus explained that, despite the reduction in traditional bureaus, one-person offices and new technologies have enabled more efficient and effective coverage.

Key Takeaways:

  • Network presidents agree that it is challenging to cover international news within the limited time frame of a nightly newscast.
  • Quality over quantity is essential in international news reporting, with the panelists emphasizing the importance of accuracy and context.
  • The networks have a responsibility to provide in-depth reporting on global events, despite the potential lack of public interest.
  • Technology has changed the way international news is gathered, with the use of one-person offices and online/mobile platforms.
  • Despite reporting on the importance of global events, the networks understand that domestic issues like health care and crime are more appealing to their audiences.

Statistics:

  • 14 percent is mentioned as a possible quota for international news coverage, although the panelists argue that quality is more important than quantity.
  • The networks have committed significant resources to covering the Iraq war, including people, money, and danger to their personnel.
  • 50 percent is mentioned as a possible percentage of international news coverage, but the panelists emphasize that there is no one-size-fits-all answer to this question.
  • The number four category on CNN/U.S. is international news, suggesting that there is a significant audience interest in this area.

Sources:

  • Council on Foreign Relations (CFR) Meeting at the Edward R. Murrow Press Fellowship 60th Anniversary Event, Session Four: "Conversation with Network Presidents: Meeting Industry Challenges"
  • Federal News Service, Inc., transcript of the CFR Meeting, September 10, 2009.