New Braunfels Sees Significant Growth in Hospitality Industry

Strategic Insights -

The New Braunfels Convention & Visitors Bureau's economic impact studies reveal a 13 percent growth in hospitality from 2022-2024, with a consistent $1.3 billion impact to the local economy each year. According to NBCVB President Tanya Pence, the city's 14 signature events and numerous unique fall and holiday experiences drew close to 1.5 million visitors in 2024, resulting in a 6 percent increase from 2023. This substantial growth can be attributed to the efforts of lodging partners, award-winning attractions, festivals, restaurants, and unique shops that support the hospitality industry.

Key Takeaways:

  • The New Braunfels hospitality industry experienced a 13 percent growth from 2022-2024, averaging a $1.3 billion impact to the local economy each year.
  • In 2024, over 6 million people visited New Braunfels, with a 6 percent increase in fall visitation from 2023.
  • The city's 14 signature events and unique experiences drew close to 1.5 million visitors in 2024.
  • Hospitality accounts for 31.4 percent of employment in New Braunfels, with $381.8 million in wages.
  • Tourism generates $29.8 million in taxes and other revenue for the City of New Braunfels.
  • New Braunfels received the Texas Travel Awards 2024 Destination of the Year and was recognized by Forbes Advisor as one of the Top 50 travel destinations in 2024.
  • The city's vibrant festivals, attractions, restaurant scene, and unique shopping and music venues attract visitors all year round.

Statistics:

  • $1.3 billion: average annual impact of the hospitality industry on the New Braunfels economy from 2022-2024.
  • 13%: growth in hospitality from 2022-2024.
  • 6 million: visitors to New Braunfels in 2024.
  • 6%: increase in fall visitation from 2023.
  • 1.5 million: visitors drawn to the city's signature events and unique experiences in 2024.
  • 31.4%: percentage of employment in New Braunfels accounted for by the hospitality industry.
  • $381.8 million: wages generated by the hospitality industry.
  • $29.8 million: taxes and revenue generated by tourism for the City of New Braunfels.

Sources:

  • "New Braunfels Sees Significant Growth in Hospitality Industry" by [Author Not Specified], VerticalNews, 2025 OCT 25.
  • Statement by Tanya Pence, President, New Braunfels Convention & Visitors Bureau.