New Energy Ventures Forms Strategic Alliances to Enhance Marketing and Communications Efforts

Strategic Insights -

New Energy Ventures, a rapidly-growing technology-based energy company, has formed strategic alliances with Mendelsohn/Zien Advertising and Sitrick and Co. to aid in its marketing efforts and provide strategic consulting and corporate relations services. The company, founded in 1995, serves customers in emerging competitive energy markets across the United States, including California and the New England, Northeast, Midwest, and Mid-Atlantic regions. With headquarters in Los Angeles, New Energy Ventures has regional offices in Boston, Chicago, New York, Philadelphia, and the San Francisco Bay area.

Key Takeaways:

  • New Energy Ventures has formed a strategic alliance with Mendelsohn/Zien Advertising to aid in its marketing efforts throughout the country.
  • Mendelsohn/Zien will begin work immediately to develop a brand positioning for New Energy Ventures that will carry throughout all marketing communications.
  • The company has retained Sitrick and Co. to provide strategic consulting and corporate relations services, leveraging the firm's expertise in positioning talents and corporate communications.
  • Sitrick and Co. has represented notable companies such as H.F. Ahmanson & Co., American Stores Co., Barneys of New York, and prominent business executives like Roy Disney, Lee Iacocca, Kirk Kerkorian, and Marvin Davis.
  • New Energy Ventures will continue its long-standing relationship with Lew Phelps and the Phelps Consulting Group as its primary media relations and marketing communications consultant.
  • The company is 50 percent owned by UniSource Energy Corp. (NYSE:UNS) and 50 percent owned by New Energy Holdings Inc., which is owned by the senior officers of New Energy Ventures.

Statistics:

  • New Energy Ventures was formed in 1995.
  • The company serves customers in emerging competitive energy markets across the United States, including California and the New England, Northeast, Midwest, and Mid-Atlantic regions.
  • New Energy Ventures has regional offices in six locations: Boston, Chicago, New York, Philadelphia, Los Angeles, and the San Francisco Bay area.
  • Mendelsohn/Zien's current client roster includes Carl's Jr. Restaurants, Dole Packaged Foods Co., BMW North America for the Western United States, ABC-7 Television, and Loews Coronado Bay Resort.
  • Sitrick and Co. has consistently been ranked as one of the top strategic public relations firms in the nation.

Sources:

  • Business Wire, "New Energy Ventures Forms Strategic Alliances to Aid Marketing and Communications Efforts," July 1, 1998.
  • New Energy Ventures, company press release.
  • Sitrick and Co., firm profile.
  • Mendelsohn/Zien Advertising, firm profile.