New Era Unveils 2025 NFL Sidelines Collection with Josh Allen

Strategic Insights -

New Era, the Official Sideline Cap of the NFL, has launched its 2025 NFL Sidelines Collection, designed for both extreme heat and brutal cold, with a national campaign and commercial starring Josh Allen. The collection features a range of hats built to withstand various weather conditions, reflecting the brand's evolved functional fandom approach.

Key Takeaways:

  • The 2025 NFL Sidelines Collection consists of two parts: a Heat collection and a Cold collection, with intentional silhouette crossovers to ensure players and fans can find styles suited for any weather setting.
  • The Heat collection includes 5 silhouettes, while the Cold collection features 6 unique silhouettes, including the Cuff Beanie, Beanie, Camper Dog Ear, Pom Knit, and Balaclava.
  • Each cap in the collection features the team's logo encased in a silicone patch and is made from water-repellent materials, with breathable mesh detailing and premium quick-dry cushioned sweatbands for the Heat collection and heavier, more insulated materials for the Cold collection.
  • The campaign, starring Josh Allen, showcases the versatility and durability of the collection, highlighting its ability to withstand extreme weather conditions from sweltering heat to heavy snow.
  • The collection is designed to meet the needs of players and fans from NFL Kickoff through Super Bowl Sunday and all year round, complementing the full NFL season of gameday experiences.
  • The New Era x 2025 NFL Sidelines Heat Collection is available for public purchase online today, while the Cold Collection will launch on September 28, 2025.

Statistics:

  • The 2025 NFL Sidelines Collection features 11 unique silhouettes, with 5 in the Heat collection and 6 in the Cold collection.
  • The collection includes a range of hats for both extreme heat and extreme cold, with water-repellent materials and premium quick-dry features.
  • The campaign will run across multiple platforms, including ESPN, Prime Video, NBC Sports, Fubo, YouTube TV, and Hulu.

Sources:

  • New Era Cap, LLC.
  • ESPN
  • Prime Video
  • NBC Sports
  • Fubo
  • YouTube TV
  • Hulu
  • SB Nation
  • The Athletic