NFL Players Association Partners with Bocce's for Limited-Edition Treat Collection

Strategic Insights -

The National Football League Players Association (NFLPA) has partnered with Bocce's, a beloved brand behind all-natural, tail-wagging treats, to create the first officially licensed treat collection. Six NFL stars, including Jake Elliott, Chris Godwin Jr., Tee Higgins, Kyle Juszczyk, Keon Coleman, and Brian Asamoah, have inspired six drool-worthy flavors, each inspired by their hometown gameday food and paired with a nonprofit selected by the player. The treats are baked in the USA with real, simple ingredients and nothing artificial, supporting a community cause with every purchase.

Key Takeaways:

  • The Bocce's x NFLPA limited-edition treat collection features six unique flavors inspired by NFL players' hometown gameday food.
  • Each flavor is paired with a nonprofit selected by the player, supporting a community cause with every purchase.
  • The collection includes flavors such as Jake Elliott's Cheesesteak, Chris Godwin Jr.'s Sliders, and Brian Asamoah's Nachos, among others.
  • The treats are baked in the USA with real, simple ingredients and nothing artificial.
  • The partnership aims to bring the personalities of the players and their dogs to life, while giving back to the communities and causes that matter most to them.
  • The collection will be available at BoccesBakery.com, Chewy.com, and select independent pet stores nationwide while supplies last.
  • Fans are encouraged to grab their favorite player's flavor before the final whistle blows.

Statistics:

  • The Bocce's x NFLPA limited-edition treat collection features six unique flavors.
  • The collection is inspired by the hometown gameday food of six NFL players.
  • Each flavor is paired with a nonprofit selected by the player, supporting a community cause with every purchase.
  • Over 150 partners work with NFL Players Inc. on various licensing and commercial initiatives.
  • NFL Players Inc. manages the group rights of more than 2,000 active players.

Sources:

  • NFLPA and Bocce's Press Release, dated September 3, 2025
  • Bocce's website, About Us section
  • NFL Players Inc. website, About Us section