NFL Secures Multi-Billion Dollar Deals with Streaming Giants Amazon, Disney, and ViacomCBS

Strategic Insights -

Amazon's Prime Video has secured a 10-year deal to broadcast Thursday night NFL games, while Disney's ESPN and ViacomCBS's CBS retain their respective rights to broadcast Monday Night Football and Sunday afternoon games. The NFL has also secured deals with Fox Corp. and Comcast's NBC for the distribution of its games. The overall value of the deals is estimated to be over $100 billion. The agreements mark a significant shift in the NFL's broadcasting strategy, with a growing focus on digital streaming platforms.

Key Takeaways:

  • Amazon Prime Video has acquired the exclusive rights to broadcast Thursday Night Football across hundreds of compatible digital devices, with tens of millions of new and existing Prime members gaining access to live football.
  • CBS retains the rights to the American Football Conference (AFC) package of Sunday afternoon games, with all games broadcast on the CBS Television Network and streamed live on Paramount+.
  • ESPN will continue to be the NFL's television partner for Monday Night Football, with ABC acquiring the rights to televise two Super Bowls and exclusive regular season games.
  • Fox Corp. has renewed its agreement to produce the National Football Conference (NFC) package of Sunday afternoon games, while also broadening its digital rights to include the AVOD streaming platform Tubi.
  • NBC retains its rights to Sunday Night Football, with Peacock delivering an exclusive feed of select NFL games over the course of the agreement.

Statistics:

  • Estimated value of the deals: over $100 billion (various reports)
  • Number of new and existing Prime members gaining access to live football: tens of millions
  • Sunday afternoon games broadcast on CBS: all games on the CBS Television Network and streamed live on Paramount+
  • Super Bowls broadcast on CBS: 2023, 2027, and 2031
  • Share price increase for ViacomCBS: 24 cents (0.25%) in after-hours trading to $97
  • Share price increase for Disney: 12 cents to $192.40 in after-hours trading
  • Share price increase for Fox: 12 cents to $43.00 in after-hours trading
  • Total number of Super Bowls broadcast on NBC: 2025, 2029, and 2033

Sources:

  • Amazon.com's (AMZN) press release announcing the 10-year deal with NFL (no date)
  • Walt Disney Co.'s (DIS) press release announcing the extension of its agreement with NFL (no date)
  • Fox Corp.'s (FOXA) press release announcing the renewal of its agreement with NFL (no date)
  • ViacomCBS's (VIA) press release announcing the extension of its agreement with NFL (no date)
  • NFL's press release announcing the multi-billion dollar deals with streaming giants (no date)