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Software industry

Nintendo Wii Leads in Sentiment and Discussion Share According to BrandIntel Study

Strategic Insights

— 1 min read

The release of Nintendo Wii has sparked intense interest among consumers, with the console ranking first in terms of sentiment and discussion share ahead of the holiday season. According to a new tracking study by BrandIntel, Wii's popularity can be attributed to its innovative controller and lower cost. The study, which analyzed original consumer-generated content from January 1, 2006 to November 12, 2006, highlights Wii as the top gaming console, with over 20,000 consumer mentions on next-gen video gaming consoles.

Key Takeaways:

  • Nintendo Wii ranks first in sentiment and discussion share among video gaming consoles, driven by its intuitive controller and lower cost.
  • The study found that Wii and PS3 have generated a significant amount of positive discussion and sentiment in online consumer communities.
  • BrandIntel's LinkMap tracked over 655,000 raw search results on the Internet, refining the results to utilize only the highest quality data for the study.
  • The report highlights the gaming industry's surge in media attention over the past few months, making it challenging for manufacturers to understand which product is winning consumer mindshare.
  • The study's results will be used to provide weekly online updates throughout the holiday season to track consumer sentiment and discussion share.
  • BrandIntel's gaming tracking study provides research, marketing, communications, and customer relationship management executives with actionable information to support decision-making through a better understanding of consumer usage behavior and industry trends.

Statistics:

  • Over 20,000 consumer mentions on next-gen video gaming consoles were tracked by BrandIntel's LinkMap.
  • The study analyzed original consumer-generated content from January 1, 2006 to November 12, 2006.
  • BrandIntel detected, analyzed, and generated intelligence on tens of thousands of relevant comments about video games on a daily basis.
  • The company scanned the entire scope of the Internet and analyzed the most pertinent content to measure for assigned sentiment scores and share of discussion.

Sources:

  • BrandIntel
  • "Top Gaming Consoles Report"
  • Bradley Silver, President of BrandIntel
  • SOURCE: BrandIntel Copyright 2006 Market Wire, All rights reserved.
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