Nissan Unveils Otti Minicar Produced by Mitsubishi Motors

Strategic Insights -

Nissan Motor Co. has launched the Otti minicar, a new line produced by Mitsubishi Motors Corp. on an original equipment manufacturer (OEM) basis. The Otti is available in two- and four-wheel-drive versions, with four grades for each type, priced between 955,500 yen and 1.49 million yen. This move aims to strengthen Nissan's product lineup and capitalize on the growing minicar market, with a forecast of selling 3,000 vehicles per month.

Key Takeaways:

  • Nissan has partnered with Mitsubishi Motors Corp. to produce the Otti minicar on an OEM basis.
  • The Otti is available in two- and four-wheel-drive versions, with four grades for each type.
  • Prices for the Otti range from 955,500 yen to 1.49 million yen.
  • The Otti is a modified version of Mitsubishi Motors' eK Wagon, with changes to the front grille and seat material.
  • The automatic transmission version of the Otti is priced at just over 1 million yen, about 50,000 yen more than the comparable Mitsubishi Motors model.
  • Safety features are included in the Otti's standard package.
  • Mitsubishi Motors estimates that increased production will enable the utilization rate at an Okayama Prefecture plant to be raised from 80% to 100%.
  • Sales of the eK Wagon could slump due to the introduction of the Nissan version.

Statistics:

  • 955,500 - 1.49 million yen: price range for the Otti minicar.
  • 3,000 vehicles: monthly sales forecast for the Otti minicar.
  • 80%: current utilization rate at the Okayama Prefecture plant.
  • 100%: estimated utilization rate at the Okayama Prefecture plant after increased production.
  • 50,000 yen: price difference between the automatic transmission version of the Otti and the comparable Mitsubishi Motors model.
  • 1 million yen: price of the automatic transmission version of the Otti.

Sources:

  • Nissan Motor Co.
  • Mitsubishi Motors Corp.
  • Nikkei