Nokia Leads China's Handset Market in 2005 Shanghai

Strategic Insights -

In 2005, Shanghai's mobile phone market was dominated by three foreign brands: Nokia, Motorola, and Samsung. According to a report by Zol.com.cn, a leading Chinese IT portal, Nokia ranked first among these brands, with 27.1% of total votes from Chinese mobile users. Nokia's success was attributed to its comprehensive product portfolio, extensive distribution network, and strategic market positioning. Meanwhile, Motorola followed closely with 15.5% of the votes, while Samsung trailed behind with 13%. However, Samsung's popularity was expected to increase due to its strategy of targeting high-end markets. The report also highlighted the relatively low recognition of domestic brands, with Lenovo being the only Chinese brand to enter the top 10 of handset brands.

Key Takeaways:

  • Nokia led the Chinese handset market in 2005, with 27.1% of total votes from Chinese mobile users.
  • Motorola ranked second, with 15.5% of the votes, while Samsung ranked third with 13%.
  • Lenovo was the only Chinese brand to enter the top 10 of handset brands, with 2.8% of the votes.
  • Domestic brands, such as Dopod, Amoi, Bird, and CECT, ranked lower, from 11th to 14th place.
  • Nokia's success was attributed to its full product portfolio, enhanced distribution network, and market positioning.
  • Samsung's popularity was expected to increase due to its strategy of targeting high-end markets.
  • The report highlighted the relatively low recognition of domestic brands compared to foreign brands.

Statistics:

  • 27.1%: Nokia's market share in China in 2005
  • 15.5%: Motorola's market share in China in 2005
  • 13%: Samsung's market share in China in 2005
  • 2.8%: Lenovo's market share in China in 2005
  • 11-14: Rankings of domestic brands (Dopod, Amoi, Bird, and CECT) in China in 2005

Sources:

  • "Nokia, Motorola, and Samsung top 3 handset brands in China in 2005" by INTERFAX-CHINA, February 10, 2005.
  • Zol.com.cn (no date).