"Nokia Unwired at Hard Rock Live" Music Series Returns for 5th Season

Strategic Insights -

Taping began on May 31st at the Hard Rock Live Venue in Orlando, FL, where the original live music series "Nokia Unwired at Hard Rock Live" will kick off its 5th season, premiering on MTV on July 13th. The series will air on MTV Wednesdays at 8pm ET/PT and on MTV2 Sundays at 11pm ET/8pm PT, showcasing an impressive lineup of 20 hottest bands and emerging artists.

Key Takeaways:

  • The 5th season of "Nokia Unwired at Hard Rock Live" features a total of 20 bands and emerging artists, including Good Charlotte, Simple Plan, Black Eyed Peas, Hot Hot Heat, The Bravery, and more.
  • The series is taped before a live audience, capturing the energy of each performer and featuring backstage footage and artist interviews.
  • Fearless Entertainment, MTV, Hard Rock International, and Nokia have collaborated to produce the original live music series, which has been a staple on MTV for five seasons.
  • Taping for the 5th season began on May 31st at the Hard Rock Live Venue, and episodes will air through September.
  • Artists scheduled to perform as part of the series include Weezer, Air dates for the concerts will be announced in June.
  • The series aims to promote the power of music-driven events and programs, providing an incredible music experience for viewers.
  • Nokia is leveraging the series to reach an extended audience of music fans and promote its new devices, advertising, and promotions centered around music.
  • The Hard Rock International brand is known for its collectible and fashion merchandise, live concerts, and music memorabilia.

Statistics:

  • The 5th season of "Nokia Unwired at Hard Rock Live" will launch on MTV on July 13th and continue through September.
  • New episodes will air on MTV2 on Sundays at 11pm ET/8pm PT beginning July 17th.
  • The series will be taped before a live audience, with a focus on showcasing each artist's live concert performance, backstage footage, and artist interviews.
  • The lineup features a total of 20 bands and emerging artists.
  • Nokia will promote its new devices, advertising, and promotions through the series.
  • The Hard Rock International brand operates 122 signature Hard Rock Cafes in 41 countries.

Sources:

  • Fearless Entertainment press release.
  • MTV press release.
  • Hard Rock International press release.
  • Nokia press release.