Nokia's Smartphone Strategy: N8 and Market Outlook

Strategic Insights -

As the world's largest phone maker, Nokia launched its new line of smartphones, including the N8 touchscreen, in a bid to close the gap with Apple's iPhones and handsets powered by Google's Android system. Nokia's Executive Vice President, Niklas Savander, discussed the company's strategy and prospects on Bloomberg TV. Savander highlighted the significance of the N8, stating that the company has preorders from over 100 operators worldwide and plans to release the device in Q3. He emphasized Nokia's commitment to innovation, citing the C6's clear black display and the touch and type feature as examples of the company's continued innovation efforts.

Key Takeaways:

  • Nokia has preorders from over 100 operators worldwide for its new smartphone, N8.
  • The N8 will be released in Q3, with a specific date not announced for the US market.
  • Nokia aims to maintain its share of the smartphone market, targeting around 40% market share.
  • Sanford C. Bernstein estimates Apple and Google's Android combined market share could approach 50% by the end of 2011.
  • Nokia sees its N8 and new navigation software, as well as its application store version, as key factors for its major impact in the smartphone market.
  • The company plans to continue innovating, with over 100 innovations brought to market, including the C6's clear black display and the touch and type feature.
  • Niklas Savander, Executive Vice President of Markets at Nokia, highlighted the significance of the N8, stating that the company has preorders from over 100 operators worldwide.
  • Nokia aims to maintain its position in the smartphone market, targeting around 40% market share.
  • Sanford C. Bernstein estimates Apple and Google's Android combined market share could approach 50% by the end of 2011.
  • The company plans to release the N8 in Q3.
  • Nokia sees its C6 and other newly launched products as key factors for its major impact in the smartphone market.

Statistics:

  • Over 100 operators worldwide have preordered Nokia's N8.
  • Nokia plans to release the N8 in Q3.
  • Sanford C. Bernstein estimates Apple and Google's Android combined market share could approach 50% by the end of 2011.
  • Nokia aims to maintain around 40% market share.
  • The company has over 100 innovations brought to market, including the C6's clear black display and the touch and type feature.

Sources:

  • NIKLAS SAVANDER, EXECUTIVE VP OF MARKETS, NOKIA on Bloomberg TV September 14, 2010.
  • DEIRDRE BOLTON, REPORTER, BLOOMBERG NEWS on Bloomberg TV September 14, 2010.
  • Sanford C. Bernstein, "Estimate of Apple and Google's Android combined market share" on September 14, 2010.
  • Bloomberg TV, "Nokia's N8 and Market Outlook" transcript, September 14, 2010.