Northeast China's All-Season Tourism Boom: From Winter Sports to Summer Adventures

Strategic Insights -

Northeast China's Jilin Province is transforming its traditional winter sports industry into a year-round all-season tourism destination, offering a diverse range of activities and experiences that cater to domestic and international visitors. The region has seen significant growth in its tourism sector, with the 2025 Northeast 100 Lake Songhua Mountain Running Race drawing over 5,000 participants and generating substantial revenue for local businesses.

Key Takeaways:

  • The Lake Songhua Resort has upgraded its facilities and offerings, introducing new attractions such as children's go-karting, off-road karting, mountain UTV rides, and forest trains to showcase its year-round appeal.
  • The resort has seen significant revenue growth, with Tian Jian's guesthouse near the resort increasing its number of rooms from 39 to 76 over three years, along with rising revenues.
  • The resort has introduced innovative events such as the DS Nature Exploration Challenge, a youth Spartan-like race, as well as cycling and road running routes, leveraging sports to stimulate new consumption trends and boost the local economy.
  • Jilin Province is ideal for outdoor leisure and adventure, with an average temperature of around 22 degrees Celsius, making it an attractive destination for tourists throughout the year.
  • The Changbai Mountain Huamei Resort has transformed its facilities for summer use, converting snow trails into hiking paths and repurposing "snow cabins" into stargazing tents.
  • The resort has introduced new extreme sports such as bridge climbing, zip-lining across the Songhua River, and flight training devices to offer excitement and challenge.
  • Online bookings at the Swiss Hotel Resort and the MGallery Hotel at Changbai Mountain Huamei Resort have increased by approximately 200 percent compared to last year's volume.
  • The nearby Changbai Mountain Wanda International Resort is also experiencing significant growth, featuring a cluster of 10 international brand hotels, including Sheraton, Westin, and Hyatt.
  • Jilin Province is on track to become a summer resort comparable to Davos in Switzerland and Whistler in Canada, according to industry experts.

Statistics:

  • Over 5,000 participants joined the 2025 Northeast 100 Lake Songhua Mountain Running Race.
  • The Lake Songhua Resort has introduced new attractions, including children's go-karting, off-road karting, mountain UTV rides, and forest trains.
  • Online bookings at the Swiss Hotel Resort and the MGallery Hotel at Changbai Mountain Huamei Resort have increased by approximately 200 percent compared to last year's volume.
  • Jilin Province has an average temperature of around 22 degrees Celsius, making it an attractive destination for tourists throughout the year.

Sources:

  • State Council News
  • Xinhua
  • Contify.com