Novell and Pionex Announce Licensing Agreement for WordPerfect Main Street Products

Strategic Insights -

Novell, Inc. and Pionex, a leading manufacturer of full multimedia machines for the retail consumer market, have announced a licensing agreement for Novell's WordPerfect Main Street products. The agreement grants Pionex the exclusive rights to bundle seven Main Street titles with all its machines, targeting the home market. The bundled products include WordPerfect Works for Windows, InfoCentral, Grammatik, Random House Webster's School & Office Dictionary, Clip Art For The Home, Paper Planes, and Wallobee Jack and The Lost Lionardo.

The licensing agreement is a strategic move by both companies to increase the value of Pionex's machines in the home market. The bundled software will provide consumers with a comprehensive package of tools for work and play, making their computers more practical and practical for everyday use. "The Main Street products bundled on Pionex machines provide a great value package for consumers," said Jeff Mallett, vice president and general manager of Novell's consumer products division.

The agreement will further enhance the appeal of Pionex machines in the retail market, as they already offer a wide range of high-quality PCs to consumers. The bundled software will be available on all new Pionex machines, including those sold at major retailers such as BJ's Wholesale Club, Home Shopping Network, Sam's Club, and Office 1 Superstores.

Key Takeaways:

  • Novell and Pionex have announced a licensing agreement for WordPerfect Main Street products, granting Pionex the exclusive rights to bundle seven Main Street titles with all its machines.
  • The bundled products include WordPerfect Works for Windows, InfoCentral, Grammatik, Random House Webster's School & Office Dictionary, Clip Art For The Home, Paper Planes, and Wallobee Jack and The Lost Lionardo.
  • The agreement targets the home market with a comprehensive package of tools for work and play.
  • Pionex machines will be sold at major retailers such as BJ's Wholesale Club, Home Shopping Network, Sam's Club, and Office 1 Superstores.
  • The bundled software will increase the value of Pionex machines in the home market, making them more practical and practical for everyday use.
  • Novell's software products provide a wide range of titles in the areas of personal productivity, family entertainment, and home education.
  • Pionex manufactures high-quality personal computers for the consumer marketplace.
  • The company's selective distribution strategy focuses on the retail channel, supplying a complete line of IBM-compatible personal computers to the market.

Statistics:

  • Seven Main Street titles will be bundled with all Pionex machines.
  • Pionex machines will be sold at 800 U.S. outlets, including major retailers such as BJ's Wholesale Club, Home Shopping Network, Sam's Club, and Office 1 Superstores.
  • The bundled software will increase the value of Pionex machines in the home market by providing a comprehensive package of tools for work and play.
  • WordPerfect Main Street software continues to make home computers more practical and computing more pervasive with a wide range of titles in the areas of personal productivity, family entertainment, and home education.

Sources:

  • PRNewswire, "Novell, Inc. and Pionex Announce Licensing Agreement for WordPerfect Main Street Products" (March 3, 1995).
  • Novell, Inc., press release, "Novell and Pionex Announce Licensing Agreement for WordPerfect Main Street Products" (March 3, 1995).
  • Pionex, Inc., press release, "Pionex to Bundle Novell WordPerfect Main Street Products with Its PCs" (March 3, 1995).