Nyetimber Partners with England Rugby in Historic English Sparkling Wine Deal

Strategic Insights -

For the first time in its history, England Rugby has welcomed a new partner to join its esteemed ranks: Nyetimber, the pioneering English sparkling wine producer. The trailblazing wine producer will support the England men's and women's senior teams and have its sparkling wine served at all hosting fixtures at Allianz Stadium and major tournaments. This partnership brings together two organisations united by their pioneering spirit and commitment to excellence, with Nyetimber being the first to grow Chardonnay, Pinot Noir, and Pinot Meunier in England exclusively for sparkling wines, and England Rugby being the sport's first ever governing body.

Key Takeaways:

  • Nyetimber will be the official sparkling wine partner of England Rugby, supporting the men's and women's senior teams.
  • The partnership will see Nyetimber's sparkling wine served at all hosting fixtures at Allianz Stadium and major tournaments such as the Guinness Six Nations and Quilter Nations Series.
  • Eric Heerema, CEO and owner of Nyetimber, highlighted the shared commitment of both organisations to championing women in their fields.
  • The partnership will also see the entire Nyetimber range available at Allianz Stadium, as well as the recognisable Nyetimber Routemaster Bus at the British Airways West Fan Village.
  • The partnership's first fixture will be on November 1, during the first Quilter Nations Series game between England and Australia.
  • Nyetimber's sparkling wine will be presented to the player of the match at every home match.
  • The brand will also support local clubs across the country.
  • Nyetimber was the first producer to grow Chardonnay, Pinot Noir, and Pinot Meunier in England exclusively for sparkling wines.
  • England Rugby was the sport's first ever governing body.

Statistics:

  • Nyetimber operates exclusively in England.
  • The company was the first to grow Chardonnay, Pinot Noir, and Pinot Meunier in England for sparkling wines.
  • The partnership will see Nyetimber's sparkling wine served at all hosting fixtures at Allianz Stadium.
  • Major tournaments where Nyetimber's wine will be served include the Guinness Six Nations and Quilter Nations Series.
  • The first Quilter Nations Series game between England and Australia will take place on November 1.

Sources:

  • Vineyard which produced 'England's first sparkling wine' on sale for £1,500,000
  • Vineyard given Council grant to boost winemaking operations
  • Sussex vineyard predicts the sunny 2025 will lead to 'exceptional' wine