OfficeMax and MindSpring Partner to Distribute Internet Access CD-ROMs

Strategic Insights -

OfficeMax, a leading office product superstore operator, has partnered with MindSpring, a top Internet service provider, to distribute co-branded CD-ROMs in all OfficeMax stores across the United States. The collaboration aims to provide easy access to MindSpring's Internet solutions for home and office use, catering to the growing demand for internet connectivity in the small office and home office market. By offering a range of internet solutions and a special 30-day free trial with waived start-up fee, the partnership aims to make it easier for consumers to access the internet.

Key Takeaways:

  • The partnership between OfficeMax and MindSpring will make MindSpring's Internet solutions available to all OfficeMax customers through co-branded CD-ROMs.
  • The CDs will contain the latest edition of MindSpring's Internet access software and will allow home users to sign up for various internet solutions for home or office use.
  • A special MindSpring access panel on the CDs will enable users to easily access the OfficeMax website, www.officemax.com.
  • Users will receive a 30-day free trial and waived start-up fee, worth $25.
  • MindSpring offers local internet service in 775 locations throughout the United States.
  • OfficeMax operates 885 full-size superstores in over 370 markets in 49 states, Puerto Rico, and the U.S. Virgin Islands.

Statistics:

  • 775 locations where MindSpring offers local internet service in the United States.
  • 885 full-size superstores operated by OfficeMax in over 370 markets in 49 states, Puerto Rico, and the U.S. Virgin Islands.
  • 20,000 newsgroups accessible to MindSpring's dial-up subscribers.
  • 30-day free trial and waived start-up fee, worth $25, offered to users.

Sources:

  • OfficeMax press release, sent via BUSINESS WIRE, August 2, 1999.
  • MindSpring Enterprises, Inc. (Nasdaq:MSPG) About Us page.
  • OfficeMax About Us page.