Ogilvy Public Relations Worldwide Wins Three New Accounts in Growing Internet Business Market

Strategic Insights -

Ogilvy Public Relations Worldwide announced three back-to-back wins for its Technology Practice in Washington, D.C., all focused on the growing Internet business market. The agency will provide public relations and marketing communications support to Peterson's CollegeQuest.com, MySoftware Company, and Worldweb. Peterson's, North America's largest education and career information company, chose Ogilvy PR to launch and promote its new website, CollegeQuest.com. Ogilvy PR's clients in this new business expansion will benefit from the agency's expertise in technology and consumer markets.

Key Takeaways:

  • Ogilvy Public Relations Worldwide won three new accounts for its Technology Practice in Washington, D.C., focused on the growing Internet business market.
  • Peterson's, North America's largest education and career information company, chose Ogilvy PR to launch and promote its new website, CollegeQuest.com.
  • Ogilvy PR will provide public relations and marketing communications support to MySoftware Company and Worldweb, with the goal of promoting their online services, including MyProspects.com and Expressroom.
  • The agency's Technology Practice specializes in providing expertise in technology and consumer markets to clients in the Internet business sector.
  • Kamer Davis, head of the Ogilvy PR/Washington Technology Practice, sees Washington, D.C. as a hub for Internet technology, with 2,400 technology firms and leading tech publications.

Statistics:

  • 3 new accounts won by Ogilvy Public Relations Worldwide in Washington, D.C. for its Technology Practice.
  • 2,400 technology firms in the Washington, D.C. area.
  • Ogilvy PR has 31 offices in the US, Europe, and Asia.

Sources:

  • "Ogilvy PR Wins Three New Accounts in Growing Internet Business Market" (PRNewswire, October 6).
  • "According to Ogilvy Public Relations Worldwide" (Trademarks included herein, Ogilvy PR Worldwide's corporate Web site).
  • "About Ogilvy Public Relations Worldwide" (Ogilvy PR Worldwide's corporate Web site).