OgilvyOne Worldwide Leverages Bloomfire to Enhance Client Collaboration and Engagement

Strategic Insights -

OgilvyOne Worldwide, the world's leading direct marketing, digital marketing, and marketing consulting network, has adopted Bloomfire's social knowledge management platform to improve collaboration and engagement with its clients. With offices in over 50 countries, OgilvyOne Worldwide serves a diverse portfolio of clients, including American Express, BP, and Unilever. The agency aims to help clients better understand customer needs and pain points, optimize customer engagement efforts, and drive sales and revenues. Bloomfire's platform enables OgilvyOne to communicate with hundreds of client representatives at a time, identify effective strategies, and make adjustments in real-time.

Key Takeaways:

  • OgilvyOne Worldwide has deployed Bloomfire's social knowledge management platform to enhance client collaboration and engagement.
  • The platform allows the agency to communicate with hundreds of client marketing, sales, and support representatives at a time.
  • Bloomfire's platform has enabled OgilvyOne to create a customized client collaboration environment within days, reducing development and training efforts.
  • The agency aims to help clients better understand customer needs and pain points, optimize customer engagement efforts, and drive sales and revenues.
  • OgilvyOne's clients include American Express, BP, BlackRock, British Airways, and Unilever among others.

Statistics:

  • OgilvyOne Worldwide has over 100 offices in more than 50 countries.
  • The agency serves over 100 clients, including American Express, BP, and Unilever.
  • Bloomfire's platform enabled OgilvyOne to create a customized client collaboration environment within days, compared to weeks and months for a custom-built solution.
  • The platform has helped OgilvyOne to reduce development and training efforts, enabling users to become productive immediately.

Sources:

  • "Bloomfire announced that OgilvyOne Worldwide is using the vendor's social knowledge management platform..." (Information Technology Newsweekly)
  • "American Express, BP, BlackRock, British Airways, DuPont, E*TRADE, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestle, Unilever, and UPS" (OgilvyOne Worldwide)
  • "Evan Shumeyko, Senior Director of Dialogue Strategy at OgilvyOne" (OgilvyOne Worldwide)