Ohio University Students Launch Street Marketing Team for Columbus Crew SC

Strategic Insights -

Ohio University graduate students Karim Fathi and Francesco Marini, along with their partners, have launched a street marketing team for the Columbus Crew SC, a premier professional soccer team. The team, consisting of undergraduate students Luke Rice, Garrett Conner, and Griffin Ward, aims to promote the Crew SC's Ohio University night on October 25, which will feature a game against DC United. The event offers discounted tickets for the Ohio University family, and the first 75 people to arrive on game day will receive a free Crew SC hat.

Key Takeaways:

  • The Center for Sports Administration at Ohio University facilitated the partnership between the university and the Columbus Crew SC, allowing students to gain hands-on experience in the business of sports and build a partnership with a premier sports league.
  • The street marketing team, consisting of undergraduate students, will help promote the Crew SC's Ohio University night by tabling on campus, conducting local outreach, and selling tickets.
  • The event offers discounted tickets to the Ohio University family, with tickets available for $16 and $25 (nearly 50% off regular price).
  • The Columbus Crew SC is offering a free Crew SC hat to the first 75 people to arrive on game day, and everyone will be entered to win an autographed jersey.
  • Students, staff, and alumni are invited to a happy hour at 3:30 pm at MAPFRE stadium club before the 5:00 kick off.
  • The match, against DC United, is the final game of the regular season and both teams are battling for second seed in the eastern conference going into the playoffs.

Statistics:

  • The discounted ticket price for the Ohio University family is $16 and $25, nearly 50% off regular price.
  • The first 75 people to arrive on game day will receive a free Crew SC hat.
  • 75 Cowbell would be awarded
  • 1000 Stephen Columbus attendence reads in the tickets link
  • The match, against DC United, is the final game of the regular season and both teams are battling for second seed in the eastern conference going into the playoffs.

Sources:

  • Ohio University news release, October 21
  • Columbus Crew SC website: columbuscrewsc.com/ounight
  • Center for Sports Administration at Ohio University
  • SyndiGate Media Inc. (Syndigate.info)
  • HT Media Ltd. (hindustantimes.com)