Oji Holdings and Asahi You Us Collaborate on Circular Economy Efforts

Strategic Insights -

Oji Holdings Corporation, a Tokyo-based company, and Asahi You Us, a partner of the company, are joining forces to promote sustainable practices at the Nakameguro Craft Beer Festival 2025 in Tokyo. The event aims to minimize waste by using reusable cups made from the company's new brand 'KAELOOP' and collecting and recycling food trays used at the event. This collaboration demonstrates a shared commitment to reducing waste and promoting a circular economy in Japan.

Key Takeaways:

  • The Oji Group will collect and recycle food trays (pulp mold containers) used at the event and reborn them as packaging materials such as KAELOOP gift individual boxes.
  • Asahi You Us will utilize its new brand 'KAELOOP' cups, which can be reused without disposable cups, at the event.
  • The collaboration aims to contribute to the realization of a resource-circulating society by combining Oji Group's paper recycling know-how and Asahi You Us's efforts to promote a circular economy.
  • The event, Nakameguro Craft Beer Festival 2025, will run from October 24th to 26th, 2025, at Funai River, hosting the country's first beer festival organized through crowdfunding.
  • The sustainable event seeks to reduce waste by eliminating disposable cups and promoting the use of reusable KAELOOP cups.

Statistics:

  • 3-day Nakameguro Craft Beer Festival 2025: October 24th to 26th, 2025
  • Time period: The event will run from 15:00-19:00 on the first day and 10:00-19:00 on the subsequent days.
  • Venue: Funairiba, located 1-11-18 Nakameguro, Meguro-ku, Tokyo
  • Organizers: Nakameguro Craft Beer Festival Executive Committee and Co-organizer Nakame Area Management/others
  • Sponsor: Meguro Ward

Sources:

  • Oji Holdings Corporation
  • Asahi U-AS Corporation
  • Contify.com
  • Website: https://www.asahi-youus.com/article/202510048939.html
  • Instagram: https://www.instagram.com/beerfes_nakameguro/