Oklahoma Energy Resources Board Launches Public Education Campaign about America's Energy Situation

Strategic Insights -

The Oklahoma Energy Resources Board is launching a new public education campaign about America's energy situation, with a bold step in messaging and a focus on providing Oklahomans with the facts they need to understand the real energy situation. The campaign, dubbed "America Wins," will begin during the University of Oklahoma football game against Brigham Young University, and will be televised on ESPN, as well as during the Oklahoma State University-University of Georgia game, televised on ABC. A radio campaign will also begin on Saturday, with television commercials and radio advertisements airing throughout the state in the coming months.

Key Takeaways:

  • The Oklahoma Energy Resources Board (OERB) is launching a public education campaign about America's energy situation called "America Wins."
  • The campaign will begin during the University of Oklahoma football game against Brigham Young University, and will be televised on ESPN, as well as during the Oklahoma State University-University of Georgia game, televised on ABC.
  • A radio campaign will also begin on Saturday, with television commercials and radio advertisements airing throughout the state in the coming months.
  • The campaign will include print ads in newspapers and on news Web sites.
  • The commercials and information will be available at OERB.com beginning Saturday.
  • The campaign aims to provide Oklahomans with the facts they need to understand the real energy situation.
  • Pete Brown, chairman of the OERB's Public Education Committee, sees this as a bold step in messaging.

Statistics:

  • The campaign will begin during two major college football games.
  • Television commercials and radio advertisements will air on stations throughout the state in the coming months.
  • Print ads will appear in newspapers and on news Web sites.
  • The commercials and information will be available at OERB.com beginning Saturday.

Sources:

  • [Journal Record Staff]
  • The Oklahoma Energy Resources Board (Data not specified in the original text)