Omada Health Trademark Application for "BEND THE CURVE" Reveals Expanded Health Services

Strategic Insights -

A trademark application has been made by Omada Health, Inc. for the phrase "BEND THE CURVE," an initiative aimed at promoting health and wellness through various services. The application covers a wide range of goods and services, including educational programs, social networking software, wearable activity trackers, and online databases for patient medical information. The application was made available to the public on September 25, 2025, with a serial number of 99189141 and international trademark goods and services class codes for 045, 009, 010, 041, 042, and 044.

Key Takeaways:

  • The trademark application covers various health-related services, including educational programs and online social networking platforms for health and wellness.
  • The application includes wearable activity trackers, weighing scales, and downloadable mobile applications for exercise tracking and remote physical therapy services.
  • The services also cover online databases for patient medical information, consulting services in the field of health, and providing information in the field of diabetes.
  • The application includes software as a service (SAAS) services featuring software for use in connecting health services providers with patients and physicians to collect and report on treatment outcomes.
  • It also provides an online non-downloadable Internet-based system application featuring technology enabling users to store, track, upload, create, import, sync, and share health and fitness data with others.

Statistics:

  • The trademark application was made available to the public on September 25, 2025.
  • The serial number for this application is 99189141.
  • The international trademark goods and services class codes for this trademark application are 045, 009, 010, 041, 042, and 044.
  • The application relates to various health services, including educational programs and online social networking platforms, wearable activity trackers, and online databases.

Sources:

  • NewsRx, "2025 OCT 19"
  • Sarah P. Harrell Barnes & Thornburg LLP, trademark application for "BEND THE CURVE"