Online Gaming Review Redesigns Website, Expands Strategic Partnerships

Strategic Insights -

Online Gaming Review (OGR), the leading website for computer gaming news and product information, has unveiled a major redesign of its site, offering a more user-friendly and dynamic environment for its Generation-X audience. The revamped design, launched on February 9, incorporates cutting-edge technology such as JavaScript and real-time polling, providing visitors with a more enjoyable and interactive online experience. The redesign has generated record-breaking traffic numbers since its launch, with the site's new strategic partnerships set to further enhance its online presence.

Key Takeaways:

  • The OGR website redesign was launched on February 9, 1998, offering a more navigable and dynamic environment for its users.
  • The redesign incorporates technology upgrades such as JavaScript and real-time polling to enhance the user experience.
  • The OGR Network, a group of computer gaming news and electronic entertainment related sites, has expanded to include two new partners: the Critical Mass Network and PC Game Finder.
  • The Critical Mass Network is anchored by the massive PlanetQuake site and includes several member sites focused on action games.
  • PC Game Finder is the web's leading search engine for computer gaming, indexing all other major computer gaming sites on the Internet.
  • The OGR Network is now being audited by Nielsen I/PRO, with February's audit expected to reflect traffic in excess of three million visits.
  • OGR's strategic partnerships with the Critical Mass Network and PC Game Finder are set to further enhance its online presence and attract more visitors to the site.
  • The redesign has generated record-breaking traffic numbers since its launch, indicating a positive response from the gaming community.

Statistics:

  • The OGR website redesign was launched on February 9, 1998.
  • The redesign incorporates technology upgrades such as JavaScript and real-time polling.
  • The OGR Network has expanded to include two new partners: the Critical Mass Network and PC Game Finder.
  • February's audit of the OGR website by Nielsen I/PRO is expected to reflect traffic in excess of three million visits.
  • Record-breaking traffic numbers have been generated since the launch of the redesign.

Sources:

  • "Online Gaming Review (OGR) Redesign." Business Wire, 23 Feb. 1998.
  • Online Gaming Review.
  • PlanetQuake.
  • Critical Mass Network.
  • PC Game Finder.
  • Nielsen I/PRO Audit (exact date not specified in the source).
  • Air Age Publishing.