Online Shopping Preferences Amid COVID-19 Pandemic in Bangladesh Revealed

Strategic Insights -

Research conducted at Jatiya Kabi Kazi Nazrul Islam University has shed light on consumer preferences for online shopping during the COVID-19 pandemic in Bangladesh. The study, published in the International Journal of Academe and Industry Research, explored the relationship between consumer profession and online shopping, highlighting the significance of professional background in influencing buying behavior. The research findings suggest that e-commerce platforms should implement tailored marketing strategies considering the professional background of consumers.

Key Takeaways:

  • The study, conducted on 161 respondents in the Mymensingh district, Bangladesh, revealed a statistically significant relationship between consumer interest in online shopping and different professions.
  • The investigation found that the professional background of consumers significantly influences their online buying behavior during the pandemic.
  • The research concluded that e-commerce platforms should implement suitable marketing strategies considering the professional background of consumers.
  • The study did not explore the specific challenges of online shopping during the pandemic in Bangladesh, leaving room for future research.
  • The authors emphasized the importance of considering the professional background of consumers when marketing online products and services.
  • The research team included Tanjil Ahmed, Department of Public Administration and Governance Studies, Jatiya Kabi Kazi Nazrul Islam University.

Statistics:

  • 161 respondents participated in the cross-sectional survey.
  • The study used a probability random sampling technique to gather data.
  • The research was conducted using the positivist research philosophy, guiding a quantitative research approach.
  • The study was published in the International Journal of Academe and Industry Research, 2025, 6(2): 220-247.
  • The journal is published by the Institute of Industry and Academic Research Incorporated.

Sources:

  • Investigating consumer interest and satisfaction with online shopping amid the pandemic in Bangladesh. International Journal of Academe and Industry Research, 2025, 6(2): 220-247.
  • Data from Jatiya Kabi Kazi Nazrul Islam University Advance Knowledge in Epidemiology (Investigating consumer interest and satisfaction with online shopping amid the pandemic in Bangladesh). Medical Letter on the CDC & FDA. August 24, 2025; p 471.