Open Market Inc. and iMediation Form Strategic Marketing Partnership

Strategic Insights -

Open Market Inc. and iMediation have formed a strategic marketing partnership, aiming to provide integrated e-business solutions to enterprise e-businesses and portal sites. As a result, companies will be able to enhance their e-marketing and customer relationship initiatives through a powerful and integrated platform. The partnership combines the strengths of both companies, enabling businesses to gain deeper insights into customer behavior and preferences.

Key Takeaways:

  • The partnership will enable enterprise e-businesses and portal sites to gain more insight into buyer's decision-making process at marketplaces and portals through iChannel.
  • Open Market's suite of e-Business applications will manage the actual content and delivery, allowing for records of customer purchases and enhanced customer relationship management.
  • The combined solution will enable businesses to control online branding and merchandising, track and manage e-commerce relationships, and complete portal solutions by adding commerce to their business model.
  • The iChannel reporting tools will provide a more thorough understanding of end-customers' buying habits, enabling businesses to make data-driven decisions.
  • Businesses will be able to take advantage of "commerce in context," increasing their chances of completing sales and reducing abandoned shopping carts.
  • The partnership will enable merchants to own and understand the entire collaborative commerce network, enabling them to make informed decisions about their business strategies.

Statistics:

  • The partnership aims to provide integrated e-business solutions to enterprise e-businesses and portal sites.
  • The combined Open Market and iMediation solution will allow e-businesses to track and manage e-commerce relationships and enable selling partners and merchants to co-brand the buyers' experience.
  • The iChannel reporting tools will provide robust reporting capabilities, enabling businesses to gather a more thorough understanding of end-customers' buying habits.
  • The partnership will enable businesses to gain more insight into customer behavior and preferences, with the goal of increasing sales and reducing abandoned shopping carts.
  • Comprehensive data and statistics on customer behavior and preferences will be provided through the reporting tools.

Sources:

  • Open Market Inc.
  • iMediation
  • "iMediation and Open Market Inc. Announce Strategic Marketing Partnership" (exact format as provided in the original text)