Optus Sport to Shut Down as Stan Sport Secures Premier League Rights

Strategic Insights -

Stan Sport, the streaming service owned by Nine, has purchased the rights to broadcast English Premier League and FA Cup content from Optus Sport, a deal worth $20 million. As a result, Optus Sport will cease operations on August 1. The acquisition marks a significant milestone in Nine's digital growth strategy, with the Premier League being the most-watched football league on the planet. Stan Sport will begin streaming content from the 2025-26 season, including the rights to Japan's J.League and the US National Women's Soccer League.

Key Takeaways:

  • Optus Sport will shut down on August 1 after Stan Sport purchased the rights to broadcast English Premier League and FA Cup content for a reported $20 million.
  • Stan Sport, owned by Nine, will begin streaming Premier League content from the 2025-26 season, marking a significant milestone in Nine's digital growth strategy.
  • The acquisition includes rights to Japan's J.League and the US National Women's Soccer League.
  • Optus Sport has broadcast Premier League games in Australia for the past nine years.
  • Nine CEO Matt Stanton said the Premier League acquisition reinforces the company's position as the home of sport in Australia.
  • Stan Sport will communicate with Optus Sport customers to ensure a seamless transition to its service.

Statistics:

  • Optus Sport has broadcast Premier League games in Australia for nine years.
  • Stan Sport is paying Optus Sport an upfront fee of $20 million.
  • The Premier League is the most-watched football league on the planet, according to Nine.
  • Stan Sport will begin streaming content from the 2025-26 season.
  • The agreement includes rights to Japan's J.League and the US National Women's Soccer League.

Sources:

  • [Optus Sport website]
  • [Stan Sport statement]
  • [Nine CEO Matthew Stanton statement]
  • [FIFA Club World Cup]