Orchestrating Agile Omnichannel Supply Chain Planning through Big Data Analytics and End-to-End Visibility

Strategic Insights -

Research investigators at the Singapore University of Social Sciences have explored the intricate relationships between forecast accuracy, supply chain visibility, and the benefits of information consolidation in omnichannel operations. The study was conducted in the fast-moving consumer goods industry, focusing on the Association of Southeast Asian Nations (ASEAN) region. The researchers employed big data analytics to investigate the correlation between transmitted forecasts, actual supply needs, and the growing emphasis on omnichannel supply chains.

Key Takeaways:

  • The complexity of global supply chains continues to increase due to uncertainties associated with constant flux, testing the resilience and agility of companies.
  • Omnichannel supply chains introduce operational complexity, requiring coordination of multiple sales channels, nodes, and decentralized inventory, which can lead to poor demand-supply matching and service loss.
  • A lack of end-to-end visibility of information flows can result in poor demand-supply matching and eventually cause service loss concerning stockouts.
  • The study uses a company in the fast-moving consumer goods industry as a case study, focusing on the ASEAN region, to explore the relationship between forecast accuracy and visibility.
  • The researchers employed big data analytics to determine correlations between transmitted forecasts and actual supply needs.
  • The developed framework assists businesses in understanding the complexities of omnichannel operations and the benefits of information consolidation.
  • The framework enhances businesses' predictive analytics capabilities to facilitate supply chain planning and thus improve overall supply chain agility.

Statistics:

  • The research concluded that end-to-end visibility of information is highly correlated with forecast accuracy of demand, supply, and production planning (Asian Journal of Shipping and Logistics, 2025, 41(2):110-117).
  • The study used a company in the fast-moving consumer goods industry as the empirical case, employing big data analytics to investigate the relationship between forecast accuracy and visibility.
  • The Association of ASEAN (ASEAN) region is the focus area for the research investigation.

Sources:

  • Orchestrating agile omnichannel supply chain planning through big data analytics and end-to-end visibility. Asian Journal of Shipping and Logistics, 2025, 41(2):110-117.
  • Singapore University of Social Sciences, School of Business, 463 Clementi Road, 599494, Singapore.
  • Elsevier, publisher of Asian Journal of Shipping and Logistics.