Pantene Pro-Voice Music Competition: Empowering Young Female Artists

Strategic Insights -

The fourth annual Pantene Pro-Voice music competition is a national contest that provides an opportunity for young women to showcase their talent as singer/songwriters. The competition is designed to recognize and celebrate unsigned female solo artists and female-fronted bands between the ages of 14 and 24. Participants can submit their original songs for a chance to appear in a 60-second commercial on MTV and potentially win a concert at the Pantene Pro-Voice Concert in August 2004.

Key Takeaways:

  • The Pantene Pro-Voice music competition is a national contest for young women aged 14-24 to showcase their talent as singer/songwriters.
  • The competition is a partnership between Pantene, MTV, and YM, and aims to recognize and celebrate young women who use their voice for positive self-expression.
  • Previous artists affiliated with Pantene Pro-Voice include Jewel, Michelle Branch, Mya, India.Arie, and Aimee Mann.
  • The contest requires applicants to submit an original song in their preferred music genre, along with a written copy of the lyrics, a recording of the song, and a completed contest submission form.
  • A panel of music industry professionals will select three finalists based on lyrical composition, musical composition, and originality.
  • The three finalists will be revealed in 60-second commercials on MTV, and America can vote for the winner online in July 2004.
  • The winner will perform at the Pantene Pro-Voice Concert in August 2004, and MTV will create a 30-minute program featuring the competition.

Statistics:

  • The competition is open to women aged 14-24.
  • The deadline for applications is May 31, 2004.
  • Three finalists will be selected in June 2004.
  • The three finalists will be revealed in 60-second commercials on MTV.
  • America can vote for the winner online in July 2004.
  • The winner will perform at the Pantene Pro-Voice Concert in August 2004.
  • The program will air on MTV in the weeks preceding the MTV Video Music Awards.

Sources:

  • CINCINNATI, April 16 /PRNewswire/ --
  • Pantene Web site: http://www.pro-voice.com/
  • P&G Web site: http://www.pg.com/
  • Contact: Nicole Currie, +1-212-891-0452, or Andrea Gorkin, +1-212-891-0410, or Karen Garber, +1-212-891-0486, all of DeVries Public Relations.