Para Day: Strengthening Tourism Partnerships and Showcasing Brazil's Amazonian Region

Strategic Insights -

The State Department of Tourism (Setur) of Para, in partnership with Braztoa (Brazilian Association of Tour Operators), organized Para Day, an exclusive meeting that brought together 48 national and international travel operators to showcase the state's tourism and cultural potential. The event, held at Casa do Saulo in Sao Paulo, provided an opportunity for operators to experience Para's natural, cultural, and gastronomic attractions, while also offering strategic training and networking opportunities. The program included a presentation of the destination's new experiences, training on Para to support sales and market promotion, and a gastronomic experience led by chef Saulo Jennings.

Key Takeaways:

  • The partnership between Setur and Braztoa has been growing stronger since Para joined as a partner in 2024, yielding impressive results, including Para being recognized as the state with the highest number of registered initiatives and semifinalists in the Braztoa Sustainability Award.
  • The partnership involves strategic initiatives and exchanges, shaping a consistent relationship between the destination and Brazilian tour operators, and creating opportunities for partnerships and business.
  • The event showcased new developments and experiences in Para, highlighting its natural, cultural, and gastronomic attractions, while also providing training on Para's air and waterway connections to key sectors, including nature, culture, and gastronomy.
  • Chef Saulo Jennings, UN Tourism's Gastronomic Ambassador, led a gastronomic experience demonstrating how Para's cuisine embodies identity, history, and innovation, and conveys the cultural richness of the people.
  • Initiatives like Para Day reinforce the state's preparedness, showcasing its biodiversity, capacity to generate business, and ability to transform tourism into sustainable development, employment, and income for the population.
  • The partnership between Setur and Braztoa aims to create relevant connections between destinations and the market, valuing authenticity and diversity, and contributing to the sustainable development of the sector.

Statistics:

  • 48 national and international travel operators attended Para Day.
  • The partnership between Setur and Braztoa has been growing stronger since 2024, yielding impressive results.
  • Para will host the Braztoa Sustainability Award in 2025.
  • Para was recognized as the state with the highest number of registered initiatives and semifinalists in the Braztoa Sustainability Award.

Sources:

  • "Setur e Braztoa realizam Para Day para conectar operadores de turismo às experiências do estado", Agência Para, https://agenciapara.com.br/noticia/69912/setur-e-braztoa-realizam-para-day-para-conectar-operadores-de-turismo-as-experiencias-do-estado.