Paraiba State Government Promotes Caturite Cheese Festival with Press and Influencers

Strategic Insights -

The Paraiba State Government in Brazil, through the Paraiba Tourism Company (PBTur) and the Secretariat of Tourism and Economic Development (Setde), organized a special event on Friday, 8, to promote the Caturite Cheese Festival. The initiative aimed to highlight the tourism potential of the municipality of Caturite and showcase Paraiba's cheesemaking tradition. The event brought together journalists and influencers for a unique experience combining gastronomy, culture, adventure tourism, and sustainability.

Key Takeaways:

  • The Paraiba State Government partnered with the City Hall and the Municipal Secretariat to promote the Caturite Cheese Festival, a celebration of the municipality's cheesemaking tradition.
  • The event included a visit to the historic Church of Our Lady of Conception, a regional breakfast, and an ecological trail and rappelling experience at the Pedra do Tanque Natural Complex.
  • Participants had the opportunity to discover and taste artisanal cheeses produced in the region at the Caturite Cheese Festival.
  • Ferdinando Lucena, president of the Paraiba Tourism Company (PBTur), emphasized the initiative's goal of highlighting Paraiba's interior as a tourism destination.
  • Rosa Lucia, Secretary of Tourism and Economic Development, stressed the importance of institutional support for promoting local production and cultural economy.
  • The event aimed to strengthen regional tourism and create opportunities for small producers.

Statistics:

  • The Caturite Cheese Festival was promoted to journalists and influencers to raise awareness of the region's tourism potential.
  • The event included experiences such as visiting the Church of Our Lady of Conception, regional breakfast, and ecological trail and rappelling.
  • Artisanal cheeses produced in the region were showcased at the Caturite Cheese Festival.
  • The Paraiba State Government invested in initiatives to strengthen regional tourism and the cultural economy.
  • The Carurite Cheese Festival highlighted the municipality's cheesemaking tradition and promote the region's tourism potential.

Sources:

  • Paraiba State Government (https://paraiba.pb.gov.br/noticias/governo-promove-fampress-para-divulgar-festival-do-queijo-de-caturite)
  • Paraiba Tourism Company (PBTur) and the Secretariat of Tourism and Economic Development (Setde)