Parana Trains Over 500 Travel Agents on State's Tourism Potential

Strategic Insights -

Parana, the Brazilian state of Paraná, has undertaken an initiative to train travel agents from the Northeast region on the tourism potential of Parana. The event, organized by FRT Operadora in Natal (RN), aimed to showcase the state's attractions and promote its tourism industry. More than 500 travel agents participated in the training session, which highlighted the state's beaches, freshwater resorts, and cultural experiences. The program continues until next Saturday, with a goal of impacting the sector's production chain and attracting a qualified audience.

Key Takeaways:

  • Over 500 travel agents from the Northeast region were trained on Parana's tourism potential as part of an event organized by FRT Operadora in Natal (RN).
  • The training session, led by Viaje Parana, emphasized the state's beaches, freshwater resorts, and cultural experiences.
  • The event is recognized for boosting the sector's production chain and attracting a qualified audience interested in promoting trending destinations.
  • Irapuan Cortes, CEO of Viaje Parana, emphasized the importance of direct contact with the public and understanding what professionals are looking for and know about the state's tourism.
  • The training is part of a larger effort to boost the tourism industry in Parana, which includes the "Open Doors Program" and FAM tours.
  • The events aim to bring together travel agents from across Brazil and introduce them to Parana's attractions and destinations.

Statistics:

  • Over 500 travel agents participated in the training session.
  • The program continues until next Saturday.
  • The goal is to impact the sector's production chain and attract a qualified audience interested in promoting trending destinations.
  • Viaje Parana has trained over 17,400 agents, businesspeople, and tourism professionals since January 2024.
  • Another 900 travel agents are expected to be trained during the remainder of this month.

Sources:

  • Aen/parana.pr.gov.br
  • Viaje Parana
  • FRT Operadora
  • Globo News (referenced in the original story)