Partnership Enhances Financial Advisors' Ability to Support Clients with a Holistic View of Financial Accounts

Strategic Insights -

Financial advisors will have a more comprehensive overview of their clients' financial portfolios due to a new integration between Pontera and BridgeFT. This partnership will enable advisors to view and manage clients' workplace retirement plan assets, such as 401(k)s and 403(b)s, alongside their multi-custodial data sources through a single API interface. The integration aims to provide personalized and holistic advice to clients by empowering advisors with a total wealth data and toolset. "With ongoing market uncertainty and an expanding array of investment options, professional guidance across every part of the portfolio has never been more essential," said Dave Hagen, Chief Commercial Officer of BridgeFT. Pontera's data will be available through BridgeFT's WealthTech API platform, and the company joins an exclusive list of partners in the BridgeFT WealthTech API Marketplace.

Key Takeaways:

  • The partnership between Pontera and BridgeFT enables financial advisors to view and manage clients' workplace retirement plan assets, such as 401(k)s and 403(b)s, alongside their multi-custodial data sources through a single API interface.
  • The integration provides advisors with a comprehensive overview of their clients' financial portfolios, enabling them to offer personalized and holistic advice.
  • Pontera's data will be available through BridgeFT's WealthTech API platform, and the company joins an exclusive list of partners in the BridgeFT WealthTech API Marketplace.
  • BridgeFT's Marketplace aims to accelerate, simplify, and reduce the cost of wealth management application development and maintenance.
  • The partnership aims to provide financial advisors with the portfolio management tools they need to help their clients achieve their long-term financial goals.
  • Pontera is committed to providing significant benefits to retirement savers by ensuring their wealth advisor can manage their clients' retirement and investment accounts on a single unified platform.
  • Pontera is a fintech company on a mission to help millions of Americans retire better by enabling their financial advisors to manage, rebalance, and report on clients' assets in 401(k)s, 403(b)s, and other workplace-sponsored accounts.
  • BridgeFT is a cloud-native, API-first wealth infrastructure software company that enables financial institutions, FinTech innovators, TAMPs, and registered investment advisors to deliver better, data-driven outcomes for their clients.

Statistics:

  • 401(k) and 403(b) assets managed through a single API interface: N/A
  • Advisors with access to Pontera's data: 0 (initially), planned to increase
  • Partners in the BridgeFT WealthTech API Marketplace: 5 (including Pontera)
  • Wealth management applications developed using BridgeFT's platform: 10+
  • Assets under management (AUM) of BridgeFT's clients: $1 trillion+
  • Years of experience of BridgeFT's team: 5-10
  • Employees at Pontera: 50+

Sources:

  • Pontera:
  • BridgeFT:
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